Who This Is For / When to Use
This article is for users building funnels who want to:
Add urgency to offers or deadlines
Run time-sensitive promotions or launches
Control redirect behavior when an offer expires
What Countdown Timers Do
Countdown timers display a live timer on a funnel page that counts down to a specific end date or duration. They are commonly used for:
Limited-time offers
Webinar registrations
Product launches
Flash sales
Types of Countdown Timers
HTML Countdown Timer (Recommended)
HTML timers are the most reliable option for funnels.
How it works
Runs in real time across sessions
Continues counting even if the page is refreshed
Supports redirects when the timer expires
Customization
Fully customizable inside the page editor
Styling controlled directly in the funnel builder
Code Block Countdown Timer (Advanced)
Code block timers are added using copied HTML code.
How it works
Renders as a GIF-based timer
Limited to 60 seconds per session
Limitations
Not recommended for long-running or evergreen campaigns
Styling requires manual adjustments
Add an HTML Countdown Timer to a Funnel
Step 1: Open the Funnel Page
Navigate to Sites > Funnels.
Open the funnel you want to edit.
Click Edit on the funnel step.
Step 2: Insert the Countdown Timer Element
Click the + icon in the page builder.
Select Countdown Timers from the left panel.
Choose an existing timer template.
Step 3: Customize the Timer
Click the countdown timer element on the page.
Adjust:
Colors
Font style
Alignment
Click Edit Timer to configure the timer logic.
Step 4: Configure Timer Settings
Set the Timer Type (Fixed or Recurring).
Define the End Date and Time.
Confirm the Time Zone.
Optional:
Add a redirect URL when the timer expires
Add a redirect URL while the timer is active
Add a Countdown Timer Using a Code Block
Step 1: Copy the Timer Code
Navigate to Marketing > Countdown Timers.
Locate the timer.
Click the three-dot menu or edit icon.
Select Copy custom code.
Step 2: Paste the Code Into the Funnel
In the funnel editor, click + Add Element.
Select Code.
Paste the copied timer code.
Save and preview the page.
Important Things to Know
HTML timers are recommended for most use cases.
Code block timers reset after 60 seconds per session.
Always verify the time zone before publishing.
Timers can redirect users when expired.
Pro Tips
Match funnel timers with email or ad timers to avoid confusion.
Place timers near call-to-action buttons.
Use recurring timers for evergreen funnels.
Test placement using A/B split tests.
Common Issues and Fixes
Timer shows the wrong time
Confirm the time zone in the timer settings.
Timer resets unexpectedly
Use an HTML timer instead of a code block timer.
Redirect does not trigger
Ensure a valid URL is entered in the timer settings.
FAQ
Can I add more than one timer to a funnel page?
Yes. Multiple timers are supported, but avoid overwhelming users.
What happens when the timer reaches zero?
The timer can disappear, show a message, or redirect users based on your settings.
Does refreshing the page reset the timer?
No for HTML timers. Yes for code block timers.
Can I customize the timer design?
Yes. HTML timers support full visual customization.