What Is a Recurring Timer?
A recurring countdown timer runs for a fixed duration, reaches zero, and then automatically starts again based on the loop settings. Every visitor sees the same countdown for the current timer cycle because the timer uses the start date, duration, loop count, and selected time zone. A recurring timer is different from a fixed timer because it does not expire permanently after one countdown unless the loop count is finished.
Recurring Timer States
A recurring timer can move through three states:
Wait
The timer has not started or is between active cycles.Active
The timer is visible and counting down.Expired
The timer cycle has ended. The timer may hide, show zero, or send visitors to an expired link depending on setup.
Key Benefits of Recurring Timers
Recurring timers keep urgency active without manually rebuilding the timer.
Key benefits include:
Automation: The timer restarts automatically based on the loop settings.
Consistent urgency: Visitors see an active deadline during each cycle.
Multi-channel use: The timer can be used in sites, funnels, emails, and external pages.
Flexible loops: You control how many cycles the timer runs.
Branded styling: Fonts, colors, labels, and display options can match your brand.
Where to Find Countdown Timers
Go to Marketing in the left navigation menu. Then select Countdown Timers from the top navigation bar.
How to Create or Edit a Recurring Timer
From the Countdown Timer page, click + New to create a timer. To edit an existing timer, click the pencil icon next to the timer.
Choose the Recurring Timer Type
In the timer editor, open the General tab. Under Timer type, select Recurring.
Configure Recurring Timer Details
Set the following fields in the General tab:
Timer start date
The date and time when the first timer cycle begins.Loop events
The total number of countdown cycles the timer will run.Countdown duration
The length of each active cycle.Countdown Timer waits for
The pause between timer cycles.Hide timer on site in wait state
When enabled, the timer is hidden on sites while it is in the wait state.
How Loop Events Work
Loop Events control how many total cycles the recurring timer runs.
Example: If Loop Events is set to 3, the timer runs three total cycles. This includes the first countdown plus two additional restarts. To create a weekly timer:
Set the timer start date to the first desired start time.
Set the countdown duration to 7 days.
Set Loop events to the number of weekly cycles needed.
The timer only restarts after the full countdown duration ends. It does not reset daily unless the countdown duration is set to 1 day.
Set Active and Expired Links
Use the link fields to control where visitors go based on timer status.
Active timer leads to link: The URL visitors go to while the timer is active.
Expired timer leads to link: The URL visitors go to after the timer expires.
Customize the Timer Style
Open the Styling tab to adjust the timer appearance. You can customize the template, visible time units, fonts, font sizes, font weights, corner radius, and color options. You can also rename the timer by clicking the pencil icon beside the timer name.
Save the Timer
Click Save after configuring the timer. After saving, use Copy link or Copy code to place the timer where needed.
Wait Time Behavior in Recurring Timers
The Countdown Timer waits for setting creates a pause between countdown cycles.
In emails:
The timer shows a zero state during wait time.
Clicking the timer link sends the visitor to the expired link.
In funnels and sites:
The timer can be hidden during wait time if Hide timer on site in wait state is enabled.
If a visitor is already on the page when the timer moves from Active to Wait, they stay on the page.
If the visitor refreshes the page while the timer is in wait state, they may be sent to the expired link.
Common Issues and Fixes
The timer is not restarting
Check the Loop events value. If all loop events have completed, the timer will not restart.
The timer is not resetting daily
Set the countdown duration to 1 day if the timer should reset every day.
The timer shows zero in an email
The timer may be in the wait state. Email timers show a zero state during wait time.
Visitors are not seeing the same countdown
Check the timer’s selected time zone. Recurring timers use the configured timer time zone, not each visitor’s local time zone.
FAQ
What is Wait Time?
Wait Time is an optional pause between recurring timer cycles. Use it when you do not want the next countdown to start immediately after the previous one ends.
Can I edit Wait Time or Loop Events after the timer is live?
Yes. Open the timer under Marketing > Countdown Timers, edit the settings, and save the timer. The changes apply wherever the timer is used.
Does the timer adjust to each visitor’s local time zone?
No. Recurring timers run based on the time zone selected in the timer settings.
Is there a limit to how many recurring timers I can create?
Kyrios does not require a specific limit in this setup. For best performance, delete unused timers and keep the timer list organized.