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Bulk Actions – Send WhatsApp Messages to Multiple Contacts

Use the WhatsApp Bulk Action to send a Meta-approved WhatsApp template message to multiple contacts at once and track delivery progress and errors.

Updated over 3 months ago

Who This Is For / When to Use

This feature is for users who need to send the same WhatsApp message to many contacts at the same time, such as promotions, updates, reminders, or urgent announcements.


How to Send a WhatsApp Bulk Message

Step 1: Open the Contacts List

  1. Navigate to Contacts from the left-hand menu.

  2. Select one or more contacts using the checkboxes.

  3. To include all contacts, click Select All.


Step 2: Open the Bulk WhatsApp Action

  1. After selecting contacts, click More in the top action bar.

  2. Select Send WhatsApp.


Step 3: Configure the WhatsApp Message

  1. Select the WhatsApp Phone Number used to send messages.

  2. Select a WhatsApp Template (Meta-approved templates only).

  3. Review the message preview.

  4. Enter an Action Name (required) to track this bulk action.


Step 4: Optional – Enable Fallback to SMS

  1. Toggle Fallback to SMS if you want messages sent via SMS when WhatsApp delivery fails.

  2. Select the SMS sending number.

Fallback to SMS ensures delivery when:

  • A contact is not reachable on WhatsApp

  • Meta messaging restrictions block WhatsApp delivery


Step 5: Confirm and Send

  1. Review all selections.

  2. Click Confirm to start the bulk action.

A confirmation message appears indicating the action is in progress.


Monitor WhatsApp Bulk Action Progress

View Progress Immediately

  • Click Check Progress from the confirmation message.


View Progress Later

  1. Navigate to Contacts > Bulk Actions.

  2. Locate the action by name.

  3. Review the status and click Show Stats.

You can see:

  • Total contacts

  • Processed messages

  • Errors

  • Skipped contacts


Messaging Limits and Validation

Meta Messaging Limit Warning

If your WhatsApp number exceeds the allowed 24-hour messaging limit, an error is displayed and remaining messages will not be sent.

Important details:

  • Messaging limits apply per WhatsApp number

  • Limits are based on a rolling 24-hour window

  • Limits are enforced by Meta


Important Notes

  • Only Meta-approved templates can be used for bulk WhatsApp messages.

  • Bulk actions are processed over time, not instantly.

  • Once started, bulk actions cannot be edited or canceled.

  • If limits are breached mid-process, affected contacts will show errors.


Common Issues and Fixes

Cannot send bulk WhatsApp messages

  • Ensure contacts are selected.

  • Ensure a Meta-approved template is selected.

  • Check current Meta messaging limits.

Messages show errors or skipped status

  • Messaging limits may have been exceeded.

  • Some contacts may not be reachable on WhatsApp.

  • Enable Fallback to SMS to avoid missed messages.

Action is taking longer than expected

  • Large contact lists take longer to process.

  • Check progress in Contacts > Bulk Actions.

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