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Nested Folders for Email Campaigns, Templates, and Sequences

Nested folders let you organize email campaigns, templates, and sequences into folders inside folders so large email libraries stay easier to manage.

What Are Nested Folders?

Nested folders allow you to create folders inside other folders within Email Marketing.

Instead of storing all assets in one flat list, you can organize assets into logical structures such as:

  • Client A / Promotions / Q1 2026

  • Lifecycle / Onboarding / SaaS Trial

  • Newsletters / Weekly / Archived

This structure helps keep Campaigns, Templates, and Sequences organized and easier to locate.

How Folder Navigation Works

Nested folders use a breadcrumb path so you can track your location while navigating between folders. The breadcrumb lets you:

  • See your current folder location

  • Quickly move back to parent folders

  • Understand where assets are stored

This is especially useful when working with multiple folder levels.

Key Benefits of Nested Folders

Improved Organization

Group related email assets into structured folder trees instead of maintaining one large list.

Faster Navigation

Open the exact folder you need without scrolling through unrelated assets.

Scalable Structure

Build multi-level folder systems that grow with your agency or brand.

Cleaner Collaboration

Help teams understand where campaigns, templates, and sequences should be stored.

Consistent Asset Management

Use the same organizational system across Campaigns, Templates, and Sequences.


Nested Folders in Campaigns

Campaign folders help organize:

  • Promotional emails

  • Newsletter campaigns

  • Product launches

  • Client campaigns

  • Seasonal campaigns

Common examples:

  • Client A / Promotions

  • Client A / Newsletters

  • B2B / Enterprise

  • Lifecycle / Re-engagement

Nested Folders in Templates

Template folders help organize reusable email layouts and designs.

Examples include:

  • Onboarding Templates

  • Newsletter Templates

  • Promotional Templates

  • Transactional Templates

  • Review Request Templates

Templates can be grouped by:

  • Client

  • Brand

  • Use case

  • Funnel stage

This helps teams quickly locate approved designs.


Nested Folders in Sequences

Sequence folders help organize multi-step email journeys such as:

  • Onboarding sequences

  • Lead nurture flows

  • Webinar reminders

  • Cart abandonment emails

  • Re-engagement campaigns

Example structures:

  • Lifecycle / Onboarding

  • Webinar Funnels / Reminders

  • Product Launch / Follow-Up

Nested folders help separate automation journeys into cleaner structures.


How To Create a Top-Level Folder

Create top-level folders when setting up broad categories such as clients, brands, or campaign types.

  1. Go to Marketing.

  2. Open Emails.

  3. Select Campaigns, Templates, or Sequences.

  4. Click Create Folder.

  5. Enter the folder name.

  6. Save the folder.

How To Create Subfolders

Create subfolders inside an existing folder when additional organization is needed.

  1. Open an existing folder.

  2. Click Create Folder.

  3. Enter the subfolder name.

  4. Save the folder.

  5. Repeat as needed.

Example structure:

  • Client A

    • Promotions

      • Product Launches

        • Q1 2026

Do not create unnecessary folder depth unless your organization requires it.


How To Move Assets Into Folders

You can move Campaigns, Templates, or Sequences into another folder using the actions menu.

  1. Locate the asset or folder.

  2. Open the three-dot actions menu.

  3. Select Move To Folder.

  4. Choose the destination folder.

  5. Confirm the move.

Best Practices for Folder Structures

Start Simple

Begin with 1–2 folder levels before expanding.

Use Consistent Naming

Use predictable naming structures such as:

  • Client / Campaign Type

  • Lifecycle / Funnel Stage

  • Brand / Quarter

Avoid Excessive Folder Depth

Deep folder structures become harder to manage over time.

Mirror Structures Across Assets

Use similar structures for Campaigns, Templates, and Sequences to simplify navigation.

Review Folder Structures Regularly

Archive old assets and reorganize folders periodically.


Important Notes

Nested folders only affect organization.

They do not change:

  • Email sending behavior

  • Automations

  • Analytics

  • Reporting

  • Permissions

Access permissions are managed separately through user roles.


Common Issues and Fixes

I cannot find a campaign, template, or sequence

Use the global search bar to search across folders.

My folder structure feels too complicated

Reduce folder depth and consolidate low-use folders.

I moved a folder accidentally

Open the folder actions menu again and move it back to the correct parent folder.

FAQ

Does nested foldering affect email sending?

No. Nested folders only change organization.

Can folders contain both assets and subfolders?

Yes. Folders can contain campaigns, templates, sequences, and additional folders.

Is there a folder depth limit?

More than 5 nested levels are supported, but shorter folder paths are easier to manage.

Can I search across all folders?

Yes. Search works across the full Email Marketing area.

Do folders affect permissions?

No. Permissions are managed separately through account roles and permissions.

What happens if I delete a folder?

Assets are not deleted. They move to the parent folder or Home level.

Does nested foldering change analytics or reporting?

No. Reporting and analytics remain unchanged.

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