What Social Listening Shows
Social Listening aggregates trending data from multiple public sources and displays them in one view.
Supported Trend Sources
Google Trends – Real-time search interest.
Pinterest Keywords – Popular and rising search terms.
Wikipedia Pageviews – Globally trending topics based on page traffic.
Accessing Social Listening
Open Marketing.
Select Social Planner.
Click the Social Listening tab.
Understanding the Social Trends Dashboard
The Social Trends dashboard is divided into three columns, each representing a different data source.
Google Trends Panel
Shows trending search queries.
Displays approximate search volume.
Highlights newly trending topics.
Hovering over an item reveals country-level interest when available.
Pinterest Keywords Panel
Displays trending Pinterest keywords.
Shows the number of Pins associated with each keyword.
Includes trend direction indicators (rising or declining).
Wikipedia Pageviews Panel
Lists Wikipedia pages with the highest recent view counts.
Indicates whether interest is increasing or decreasing.
Useful for identifying globally relevant or news-driven topics.
Filtering Trends by Date
You can filter Social Listening data by date to review trends from a specific day.
How to Filter by Date
Click the date selector in the top-right of the Social Trends section.
Choose a date.
Select Refresh to reload trend data.
How to Use Social Listening for Content Planning
Use Social Listening data to:
Validate post ideas before publishing.
Align content with real-time audience interest.
Identify seasonal or event-driven trends.
Plan timely posts instead of evergreen-only content.
Social Listening is informational and does not auto-publish or auto-generate posts.
Common Issues and Fixes
Trends Are Not Updating
Click Refresh after changing the date.
Ensure your browser cache is cleared if data appears stale.
Missing Platforms
Only supported sources appear in Social Listening.
TikTok and YouTube trend tracking are not currently shown in this view.
FAQ
What platforms are supported by Social Listening?
Social Listening currently pulls data from Google Trends, Pinterest Keywords, and Wikipedia Pageviews.
Can I filter trends by date?
Yes. You can select a specific date using the date picker and refresh the dashboard.
Does Social Listening publish posts automatically?
No. Social Listening is a research and planning tool only.
Can I use trends to plan future posts?
Yes. Trends can inform what content you create and schedule in the Social Planner.
Are trends shown in real time?
Trends are near real-time but depend on data availability from each source.