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Adding the Review Widget to a Funnel or Website

This article explains how to create, customize, and add a Review Widget to a Funnel or Website to display customer reviews.

Before You Begin

  • You must have access to Reputation inside your account.

  • Reviews must already exist from Google Business Profile and/or Facebook.

  • Your Funnel or Website must be editable.

Part 1: Creating and Customizing a Review Widget

Step 1: Open the Review Widgets Area

  1. Navigate to Reputation from the left-side menu.

  2. Click Widgets.

This opens the widget management panel, where you can create or edit widgets.

Step 2: Create a New Widget

  1. Click Create New.

  2. Choose a blank widget or a template.

This opens the widget editor.

Step 3: Configure AI Review Summary

Use AI Review Summary to control how reviews are summarized.

Available summary types:

  • Short Summary – 1–2 sentence overview

  • Detailed Summary – 3–4 sentence summary

  • Action Points – Bullet-point insights

Each summary type updates automatically based on review content.

Step 4: Configure Layout Settings

Under Layout:

  • Select the widget type.

  • Choose review sources:

    • Google Business Profile

    • Facebook

  • Set the maximum number of reviews.

  • Toggle Powered by branding on or off.

Step 5: Configure Content Settings

Under Content:

  • Add a widget title.

  • Add a widget description.

  • Enable or disable:

    • Star rating

    • Total review count

    • “Write a review” button

Step 6: Configure Appearance

Under Appearance:

  • Choose a theme:

    • Light

    • Dark

    • Custom

  • For Custom themes, adjust:

    • Heading colors

    • Review text colors

    • Star colors

    • Background colors

Step 7: Configure Widget Settings

Under Settings:

  • Enable or disable review date display.

  • Enable or disable platform icons.

  • Exclude reviews without descriptions.

You can also generate embed code for external websites.

Step 8: Save the Widget

  1. Click Save.

  2. Name the widget for internal reference.

Widgets can be deleted later using the three-dot menu.

Part 2: Adding the Review Widget to a Funnel or Website

Step 1: Open the Funnel or Website Editor

  1. Navigate to the Funnel or Website.

  2. Select the page where reviews should appear.

  3. Click Edit.

Step 2: Add a New Section

  1. Add a Section, Row, and Column.

  2. Click the + icon to add an element.

Step 3: Locate Custom Elements

Scroll to Custom Elements in the element picker.

Step 4: Add the Review Element

  1. Drag and drop the Review element into the column.

  2. Select the previously created Review Widget.

Step 5: Adjust Element Settings

Once added, element-level controls become available.

  • Use General to control content and behavior.

  • Use Styles to adjust layout and spacing.


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Where Review Widgets Typically Appear

Review Widgets are commonly placed:

  • Above checkout sections

  • Near order summaries

  • Before confirmation actions

Using Review Widgets With Order Pages

Review Widgets work with all order formats, including:

  • One-step order pages

  • Two-step order pages

  • Pop-up order forms


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Using Review Widgets on Confirmation Pages

Reviews can also appear after purchase to reinforce trust.


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Payment Method Context (Optional but Common)

Review Widgets are frequently used on pages with active payment methods, such as:

  • Cards

  • Wallets

  • Bank redirects

  • Buy now, pay later options


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Funnel-Level Settings That Affect Widgets

Some Funnel settings impact widget visibility and behavior.

Review these settings if widgets do not display as expected:

  • Payment mode

  • Domain assignment

  • Optimization settings

Order Form Layout Examples

Review Widgets visually complement all supported order layouts.

Common Issues and Fixes

Widget Does Not Display

  • Confirm the widget is saved.

  • Ensure the Review element is added, not embedded code.

  • Verify reviews exist for the selected source.

Reviews Not Showing

  • Confirm that Google Business Profile or Facebook is connected.

  • Disable “Exclude reviews without description” if needed.

Styling Looks Incorrect

  • Check if the page theme overrides element styles.

  • Switch to the Custom theme for manual control.

FAQ

Can I display reviews from both Google Business Profile and Facebook?

Yes. You can select one or both sources in the widget layout settings.

Can I exclude specific reviews?

Yes. Reviews without descriptions can be excluded in widget settings.

Can I use the Review Widget on Websites and Funnels?

Yes. The setup process is identical for both.

Can I preview the Review Widget before publishing?

Yes. Widgets can be previewed during customization before saving.

How do I delete a Review Widget?

Click the three-dot menu on the widget and select Delete.

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