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Adding the Review Widget to a Funnel or Website

This article explains how to create, customize, and add a Review Widget to a Funnel or Website to display customer reviews.

Updated over 2 months ago

Before You Begin

  • You must have access to Reputation inside your account.

  • Reviews must already exist from Google Business Profile and/or Facebook.

  • Your Funnel or Website must be editable.

Part 1: Creating and Customizing a Review Widget

Step 1: Open the Review Widgets Area

  1. Navigate to Reputation from the left-side menu.

  2. Click Widgets.

This opens the widget management panel, where you can create or edit widgets.

Step 2: Create a New Widget

  1. Click Create New.

  2. Choose a blank widget or a template.

This opens the widget editor.

Step 3: Configure AI Review Summary

Use AI Review Summary to control how reviews are summarized.

Available summary types:

  • Short Summary – 1–2 sentence overview

  • Detailed Summary – 3–4 sentence summary

  • Action Points – Bullet-point insights

Each summary type updates automatically based on review content.

Step 4: Configure Layout Settings

Under Layout:

  • Select the widget type.

  • Choose review sources:

    • Google Business Profile

    • Facebook

  • Set the maximum number of reviews.

  • Toggle Powered by branding on or off.

Step 5: Configure Content Settings

Under Content:

  • Add a widget title.

  • Add a widget description.

  • Enable or disable:

    • Star rating

    • Total review count

    • “Write a review” button

Step 6: Configure Appearance

Under Appearance:

  • Choose a theme:

    • Light

    • Dark

    • Custom

  • For Custom themes, adjust:

    • Heading colors

    • Review text colors

    • Star colors

    • Background colors

Step 7: Configure Widget Settings

Under Settings:

  • Enable or disable review date display.

  • Enable or disable platform icons.

  • Exclude reviews without descriptions.

You can also generate embed code for external websites.

Step 8: Save the Widget

  1. Click Save.

  2. Name the widget for internal reference.

Widgets can be deleted later using the three-dot menu.

Part 2: Adding the Review Widget to a Funnel or Website

Step 1: Open the Funnel or Website Editor

  1. Navigate to the Funnel or Website.

  2. Select the page where reviews should appear.

  3. Click Edit.

Step 2: Add a New Section

  1. Add a Section, Row, and Column.

  2. Click the + icon to add an element.

Step 3: Locate Custom Elements

Scroll to Custom Elements in the element picker.

Step 4: Add the Review Element

  1. Drag and drop the Review element into the column.

  2. Select the previously created Review Widget.

Step 5: Adjust Element Settings

Once added, element-level controls become available.

  • Use General to control content and behavior.

  • Use Styles to adjust layout and spacing.


Where Review Widgets Typically Appear

Review Widgets are commonly placed:

  • Above checkout sections

  • Near order summaries

  • Before confirmation actions

Using Review Widgets With Order Pages

Review Widgets work with all order formats, including:

  • One-step order pages

  • Two-step order pages

  • Pop-up order forms



Using Review Widgets on Confirmation Pages

Reviews can also appear after purchase to reinforce trust.


Payment Method Context (Optional but Common)

Review Widgets are frequently used on pages with active payment methods, such as:

  • Cards

  • Wallets

  • Bank redirects

  • Buy now, pay later options






Funnel-Level Settings That Affect Widgets

Some Funnel settings impact widget visibility and behavior.

Review these settings if widgets do not display as expected:

  • Payment mode

  • Domain assignment

  • Optimization settings

Order Form Layout Examples

Review Widgets visually complement all supported order layouts.

Common Issues and Fixes

Widget Does Not Display

  • Confirm the widget is saved.

  • Ensure the Review element is added, not embedded code.

  • Verify reviews exist for the selected source.

Reviews Not Showing

  • Confirm that Google Business Profile or Facebook is connected.

  • Disable “Exclude reviews without description” if needed.

Styling Looks Incorrect

  • Check if the page theme overrides element styles.

  • Switch to the Custom theme for manual control.

FAQ

Can I display reviews from both Google Business Profile and Facebook?

Yes. You can select one or both sources in the widget layout settings.

Can I exclude specific reviews?

Yes. Reviews without descriptions can be excluded in widget settings.

Can I use the Review Widget on Websites and Funnels?

Yes. The setup process is identical for both.

Can I preview the Review Widget before publishing?

Yes. Widgets can be previewed during customization before saving.

How do I delete a Review Widget?

Click the three-dot menu on the widget and select Delete.

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