Who This Is For / When to Use
This article is for users who want to track email campaign performance in analytics tools such as Google Analytics.
Use this when:
You want UTM parameters automatically applied to all email links.
You want consistent attribution across email campaigns.
You want to enable or disable UTM tracking per campaign.
What Are UTM Parameters
UTM (Urchin Tracking Module) parameters are tags added to URLs that help identify where traffic comes from.
Common UTM parameters include:
utm_source – where the traffic originates (for example,
email)utm_medium – the marketing channel (for example,
email_marketing)utm_campaign – the campaign identifier (for example, campaign name)
These parameters allow analytics platforms to attribute clicks, sessions, and conversions to specific campaigns.
Automatic UTM Tracking in Kyrios
Kyrios supports automatic UTM tracking, which:
Applies default UTM parameters to every link in an email.
Eliminates the need to manually tag individual URLs.
Ensures consistent tracking across campaigns.
Default UTM parameters typically include:
Source (required)
Medium (editable)
Campaign (optional)
Custom parameters (optional, up to five)
Access Email Tracking Settings
Navigate to Email Marketing.
Click the Settings (gear icon) in the Campaigns view.
Open the Tracking section.
Enable Default UTM Parameters
In Tracking, toggle UTM tracking ON.
Review the default parameters:
Source (utm_source): defaults to
email(required)Medium (utm_medium): defaults to
email marketingCampaign (utm_campaign): optional, often mapped to campaign name
Click + Add custom UTM parameter if additional tracking is needed.
Add Custom UTM Parameters
You can add up to five custom UTM parameters.
Guidelines:
Use lowercase letters.
Use underscores (
_) instead of spaces.Do not include personally identifiable information (PII).
Ensure all URLs begin with
https://.
Custom parameters are saved globally and applied automatically to future campaigns.
How UTM Parameters Are Applied
Once enabled:
All links in new email campaigns automatically include the configured UTM parameters.
Multiple links are tagged consistently without manual edits.
Changes to defaults apply to future sends, not previously sent emails.
This significantly reduces setup time for campaigns with many links.
Disable UTM Tracking for a Specific Campaign
You can turn off UTM tracking for an individual campaign without affecting global defaults.
Scroll to Additional Settings.
Toggle UTM Tracking OFF for that campaign only.
This applies only to the current send.
Best Practices for UTM Parameters
Keep naming consistent across campaigns.
Use meaningful campaign names.
Avoid spaces and special characters.
Test links before sending emails.
Use UTMs for promotions, launches, seasonal campaigns, and newsletters.
Metrics You Can Track with UTMs
Using UTM parameters allows you to measure:
Click-through rates
Traffic sources
Campaign-level performance
Conversions and revenue attribution
These metrics are visible in supported analytics platforms.
Limitations and Notes
UTM tracking may not apply to certain trigger-based links.
Incorrect URL formatting can prevent tracking.
Always send a test email to verify parameters before sending.
FAQ
What are UTM parameters and why are they important?
UTM parameters are URL tags that help track where traffic comes from, allowing accurate measurement of campaign performance in analytics tools.
How do I set default UTM parameters?
Go to Email Marketing → Settings → Tracking, enable UTM tracking, and configure Source, Medium, Campaign, and any custom parameters.
Can I add custom UTM parameters?
Yes. You can add up to five custom parameters. Avoid PII and use consistent naming conventions.
Can I disable UTM tracking for one campaign?
Yes. On the Send or Schedule page, toggle UTM tracking off for that specific campaign only.
Does disabling tracking remove my saved defaults?
No. Global UTM defaults remain saved and will apply to future campaigns.
Where do I see UTM results?
UTM results are visible in your analytics platform (for example, Google Analytics) under campaign and source reports.