Who This Is For / When to Use
This report is for account owners and marketers running Facebook ads who want to track impressions, clicks, conversions, costs, and revenue directly inside Kyrios.
Use this report after connecting a Facebook Ad account and correctly setting up pixels, Conversion API, and UTM tracking.
Prerequisites: Setup and Diagnostics
Before Facebook Ads data appears in reports, the following must be true:
The Facebook Ad Account integration is active.
The connected Facebook Ad Account has admin permissions.
You are a Facebook Page admin, or a Page admin has assigned you access.
Important Setup Notes (Read First)
If traffic is sent to a landing page, Facebook Pixel and Conversion API must be configured.
Facebook does not append UTM parameters in ad preview mode.
Do not use emojis or special characters in UTM parameters.
First attribution data is only recorded for supported entry points.
Supported Attribution Entry Points
Form submissions
Survey submissions
Calendar bookings
Facebook Lead Forms
Two-step order forms
Chat widget
Inbound click-to-call calls
Step 1: Add UTM Tracking (Required)
UTM parameters must be added in the Tracking section, not the Destination URL.
Where to Add UTMs
Open Facebook Ads Manager.
Select the campaign.
Go to Manage Ads → Ads → Edit.
Scroll to the Tracking section.
Step 2: Configure URL Parameters
Fill in the URL parameters exactly as shown below.
Campaign Source:
fb_adCampaign Medium:
{{adset.name}}Campaign Name:
{{campaign.name}}Campaign Content:
{{ad.name}}Click Add Parameter
Parameter name:
campaign_idValue:
{{campaign.id}}Click Apply
UTM Data Available in Kyrios
Once configured, the following fields are available at the contact level:
Source
Campaign Name
Adset Name
Ad Name
Campaign ID
fbclid
gclid
Referrer
Step 3: Facebook Lead Form Mapping
When using Facebook Lead Ads:
Select the correct Facebook Page during integration.
Map Facebook form fields correctly.
Go to: Settings → Integrations → Facebook Form Fields
Step 4: Add Tracking Codes to Kyrios Sites
Add Main Tracking Code (All Pages)
Go to Sites → Funnels/Websites.
Select the funnel or website.
Open the Settings tab.
Paste the main tracking code into Head tracking code.
Add Event Tracking Codes (Specific Pages)
Open the page in the Site Builder.
Click the Tracking Code icon.
Add code to Header tracking.
Save changes.
Tracking with Meta Pixel ID
To track using Meta Pixel:
Navigate to Sites → Funnels/Websites → Events.
Click Add Event.
Enter the Pixel ID.
Select tracking level and events.
Save.
Viewing Facebook Ads Reports
Step 1: Access the Report
Go to Reporting.
Click Facebook Ads Report.
Select a date range in the top-right.
Confirm the date selection to load data.
Step 2: Understanding the Report
The report includes metrics such as:
Impressions
Clicks
Conversions
Client spend
Average CPC
Cost per conversion
ROI
Leads and sales
You can customize table columns and export data as needed.
Running a One-Day Report
To view metrics for a single day:
Select the same date as both start and end date.
Confirm the date selection.
Example: January 1, 2022 must be selected as both start and end.
Common Issues and Fixes
Facebook Ads Data Is Missing
Cause:
UTM parameters are missing or incorrect
Integration permissions are incomplete
Entry points are unsupported
Fix: Verify UTM setup, Facebook permissions, and entry points.
Attribution Data Not Showing
Cause: Facebook preview mode does not pass UTMs.
Fix: Test using live ads and supported entry points.