Important Definitions
Multimedia Post
A post that includes images and videos together in a single post.
Multimedia posts are only supported on:
Instagram Carousels
Community posts
All other platforms support images only or videos only per post.
Video Requirements by Platform
Facebook Pages
Requirement | Value |
Format | MP4, MOV |
Max File Size | 1 GB |
Duration | 1 sec – 20 min |
Aspect Ratio | 16:9 to 9:16 |
Videos per Post | 1 |
Multimedia | Not supported |
Instagram Business Profile
Requirement | Value |
Format | MP4, MOV |
Max File Size | 100 MB |
Duration | 3 sec – 60 sec |
Aspect Ratio | 4:5 to 16:9 |
Videos per Post | Up to 10 |
Multimedia | Supported (Carousel) |
LinkedIn Profiles & Pages
Requirement | Value |
Format | MP4, MOV |
Max File Size | 200 MB |
Duration | 3 sec – 30 min |
Aspect Ratio | 1:2.4 to 2.4:1 |
Videos per Post | 1 |
Multimedia | Not supported |
TikTok
Requirement | Value |
Format | MP4 |
Max File Size | 50 MB |
Duration | 3 sec – 60 sec |
Resolution | Minimum 540 px |
Videos per Post | 1 |
Multimedia | Not supported |
Google Business Profile (GBP)
Video posts are not supported.
Requirement | Value |
Format | MP4, MOV, WEBP |
Max File Size | 1 GB |
Duration | 4 sec – 5 min |
Aspect Ratio | 9:16, 1:2, 2:3, 3:4, 4:5, 1:1 |
Encoding | H.264 or H.265 |
Videos per Post | 1 |
Multimedia | Not supported |
Image Requirements by Platform
Facebook Pages
Requirement | Value |
Format | PNG, JPG, GIF |
Max File Size | 10 MB |
Recommended Size | 1280 × 1080 px |
Minimum Size | 600 × 315 px |
Images per Post | Unlimited (10 recommended) |
Multimedia | Not supported |
Instagram Business Profile
Requirement | Value |
Format | PNG, JPG |
Max File Size | 8 MB |
Aspect Ratio | 1.91:1 to 4:5 |
Landscape | 1080 × 566 px |
Portrait | 1080 × 1350 px |
Square | 1080 × 1080 px |
Images per Post | Up to 10 |
Multimedia | Supported (Carousel) |
LinkedIn Profiles & Pages
Requirement | Value |
Format | PNG, JPG, GIF |
Max File Size | 8 MB |
Max Dimensions | 6012 × 6012 px |
Images per Post | Up to 9 |
Multimedia | Not supported |
Google Business Profile (GBP)
Requirement | Value |
Format | PNG, JPG |
Max File Size | 10 MB |
Minimum Size | 250 × 250 px |
Images per Post | 1 |
Multimedia | Not supported |
Requirement | Value |
Format | PNG, JPG |
Max File Size | 10 MB |
Images per Post | 1 |
Multimedia | Not supported |
Community Posts
Requirement | Value |
Format | JPG, PNG, SVG, GIF |
Max File Size | 10 MB |
Total Media | Up to 10 (images + videos) |
Multimedia | Supported |
Stories and Reels Specifications
Instagram Stories
Image Format: JPEG
Image Size: 8 MB
Media Count: Up to 10 images or videos
Video Format: MP4, MOV
Video Size: 100 MB
Video Duration: 3–30 sec
Video Width: 1920 px
Instagram Reels
Format: MP4, MOV
Max File Size: 1 GB
Duration: 3 sec – 15 min
Width: 1920 px
Thumbnail Format: All
Thumbnail Size: 8 MB
Facebook Reels
Format: MP4, MOV, WEBM
Max File Size: 1 GB
Duration: 3–90 sec
Recommended Size: 1080 × 1920 px
Minimum Size: 540 × 960 px
Aspect Ratio: 9:16
Thumbnails: Not supported
Facebook Stories
Image Format: JPEG, PNG, GIF (max 4 MB)
Video Format: All formats
Video Size: 1 GB
Video Duration: 3–90 sec
Minimum Resolution: 540 × 960 px
Thumbnails and OG tags: Not supported
Content Length Limits by Platform
Platform | Character Limit |
Facebook Pages | 62,000 |
Instagram Business | 2,200 |
Instagram Reels | 2,200 |
Instagram Stories | 0 |
3,000 | |
TikTok Personal | 150 |
TikTok Business | 2,200 |
Google Business Profile | 1,500 |
500 (Title: 100) |
API Rate Limits (Per Active User)
Platform | Rate Limit |
300/min | |
200/hr | |
200/hr | |
TikTok | 15/day |
150/day | |
100 pins/min |
OG Meta Tag Support
OG Meta Tags are supported on all platforms except:
Instagram
TikTok
YouTube
Platform Availability Note
Effective December 4, 2024, Social Planner no longer supports posting to X (formerly Twitter).
Recommended “Go-To” Image Sizes
Use these sizes when unsure:
Landscape: 1024 × 512 px
Portrait: 800 × 1200 px
FAQ
What is the optimal video format for Facebook Pages?
MP4 or MOV, up to 1 GB.
What image sizes are recommended for Instagram Business profiles?
1080 × 1080 px (square), 1080 × 1350 px (portrait), or 1080 × 566 px (landscape).
What are TikTok video requirements?
MP4 format, up to 50 MB, 3–60 seconds, minimum 540 px resolution.
What is the maximum content length for Facebook Page posts?
62,000 characters.
Can I post images and videos together in one post?
Only Instagram Carousels and Community posts support multimedia posts.