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Optimal Image and Video File Sizes for Social Planner

This article lists the supported image and video formats, file sizes, dimensions, and content limits for posting through Social Planner.

Updated over 2 months ago

Important Definitions

Multimedia Post
A post that includes images and videos together in a single post.

Multimedia posts are only supported on:

  • Instagram Carousels

  • Community posts

All other platforms support images only or videos only per post.

Video Requirements by Platform

Facebook Pages

Requirement

Value

Format

MP4, MOV

Max File Size

1 GB

Duration

1 sec – 20 min

Aspect Ratio

16:9 to 9:16

Videos per Post

1

Multimedia

Not supported

Instagram Business Profile

Requirement

Value

Format

MP4, MOV

Max File Size

100 MB

Duration

3 sec – 60 sec

Aspect Ratio

4:5 to 16:9

Videos per Post

Up to 10

Multimedia

Supported (Carousel)

LinkedIn Profiles & Pages

Requirement

Value

Format

MP4, MOV

Max File Size

200 MB

Duration

3 sec – 30 min

Aspect Ratio

1:2.4 to 2.4:1

Videos per Post

1

Multimedia

Not supported

TikTok

Requirement

Value

Format

MP4

Max File Size

50 MB

Duration

3 sec – 60 sec

Resolution

Minimum 540 px

Videos per Post

1

Multimedia

Not supported

Google Business Profile (GBP)

Video posts are not supported.

Pinterest

Requirement

Value

Format

MP4, MOV, WEBP

Max File Size

1 GB

Duration

4 sec – 5 min

Aspect Ratio

9:16, 1:2, 2:3, 3:4, 4:5, 1:1

Encoding

H.264 or H.265

Videos per Post

1

Multimedia

Not supported

Image Requirements by Platform

Facebook Pages

Requirement

Value

Format

PNG, JPG, GIF

Max File Size

10 MB

Recommended Size

1280 × 1080 px

Minimum Size

600 × 315 px

Images per Post

Unlimited (10 recommended)

Multimedia

Not supported

Instagram Business Profile

Requirement

Value

Format

PNG, JPG

Max File Size

8 MB

Aspect Ratio

1.91:1 to 4:5

Landscape

1080 × 566 px

Portrait

1080 × 1350 px

Square

1080 × 1080 px

Images per Post

Up to 10

Multimedia

Supported (Carousel)

LinkedIn Profiles & Pages

Requirement

Value

Format

PNG, JPG, GIF

Max File Size

8 MB

Max Dimensions

6012 × 6012 px

Images per Post

Up to 9

Multimedia

Not supported

Google Business Profile (GBP)

Requirement

Value

Format

PNG, JPG

Max File Size

10 MB

Minimum Size

250 × 250 px

Images per Post

1

Multimedia

Not supported

Pinterest

Requirement

Value

Format

PNG, JPG

Max File Size

10 MB

Images per Post

1

Multimedia

Not supported

Community Posts

Requirement

Value

Format

JPG, PNG, SVG, GIF

Max File Size

10 MB

Total Media

Up to 10 (images + videos)

Multimedia

Supported

Stories and Reels Specifications

Instagram Stories

  • Image Format: JPEG

  • Image Size: 8 MB

  • Media Count: Up to 10 images or videos

  • Video Format: MP4, MOV

  • Video Size: 100 MB

  • Video Duration: 3–30 sec

  • Video Width: 1920 px

Instagram Reels

  • Format: MP4, MOV

  • Max File Size: 1 GB

  • Duration: 3 sec – 15 min

  • Width: 1920 px

  • Thumbnail Format: All

  • Thumbnail Size: 8 MB

Facebook Reels

  • Format: MP4, MOV, WEBM

  • Max File Size: 1 GB

  • Duration: 3–90 sec

  • Recommended Size: 1080 × 1920 px

  • Minimum Size: 540 × 960 px

  • Aspect Ratio: 9:16

  • Thumbnails: Not supported

Facebook Stories

  • Image Format: JPEG, PNG, GIF (max 4 MB)

  • Video Format: All formats

  • Video Size: 1 GB

  • Video Duration: 3–90 sec

  • Minimum Resolution: 540 × 960 px

  • Thumbnails and OG tags: Not supported

Content Length Limits by Platform

Platform

Character Limit

Facebook Pages

62,000

Instagram Business

2,200

Instagram Reels

2,200

Instagram Stories

0

LinkedIn

3,000

TikTok Personal

150

TikTok Business

2,200

Google Business Profile

1,500

Pinterest

500 (Title: 100)

API Rate Limits (Per Active User)

Platform

Rate Limit

Google

300/min

Facebook

200/hr

Instagram

200/hr

TikTok

15/day

LinkedIn

150/day

Pinterest

100 pins/min

OG Meta Tag Support

OG Meta Tags are supported on all platforms except:

  • Instagram

  • TikTok

  • YouTube

Platform Availability Note

Effective December 4, 2024, Social Planner no longer supports posting to X (formerly Twitter).

Recommended “Go-To” Image Sizes

Use these sizes when unsure:

  • Landscape: 1024 × 512 px

  • Portrait: 800 × 1200 px

FAQ

What is the optimal video format for Facebook Pages?

MP4 or MOV, up to 1 GB.

What image sizes are recommended for Instagram Business profiles?

1080 × 1080 px (square), 1080 × 1350 px (portrait), or 1080 × 566 px (landscape).

What are TikTok video requirements?

MP4 format, up to 50 MB, 3–60 seconds, minimum 540 px resolution.

What is the maximum content length for Facebook Page posts?

62,000 characters.

Can I post images and videos together in one post?

Only Instagram Carousels and Community posts support multimedia posts.

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