Who This Is For / When to Use
Use Best Time to Post if you:
Schedule posts in advance using Social Planner.
Want guidance on optimal posting times.
Manage multiple social platforms from one account.
Prefer data-backed timing suggestions instead of guessing.
Where Best Time to Post Appears
The Best Time to Post recommendation appears:
Only when scheduling a social post.
Inside the Schedule Post date and time picker.
Creating a Post in Social Planner
Go to Marketing from the left sidebar.
Select Social Planner.
Click + New Post.
Choose the social profile(s) under Post to.
Add your post content.
Viewing Best Time to Post
Click Schedule.
The Pick a date to Schedule Post modal opens.
Suggested time ranges appear under Best Time to Post.
Each suggestion is shown in your account’s timezone.
Scheduling with a Recommended Time
Select a suggested Best Time to Post.
The time field updates automatically.
Click Schedule Post to confirm.
You can also manually adjust the date or time if needed.
How Best Time to Post Works
Recommendations are based on engagement trends.
Suggestions appear as time ranges, not fixed timestamps.
Multiple recommended windows may be shown.
Common Issues and Fixes
Best Time to Post Does Not Appear
Ensure you clicked Schedule, not Post Now.
Confirm at least one social profile is selected.
Timezone Looks Incorrect
Best Time to Post uses the account timezone.
Check timezone settings if times look unexpected.
FAQ
Is Best Time to Post required?
No. You can choose any date and time manually.
Does this work for all social platforms?
Yes. The feature is available for all connected social accounts.
Are the suggested times guaranteed to perform better?
No. They are recommendations based on engagement trends, not guarantees.
Can I ignore the suggested times?
Yes. You can schedule posts at any time you prefer.
Does Best Time to Post work for immediate publishing?
No. It only appears when scheduling a post, not when using Post Now.