Who This Is For / When to Use
Account owners registering new A2P 10DLC campaigns on or after August 1, 2025
Businesses choosing between Low Volume, High Volume, or Sole Proprietor brand types
Teams responsible for SMS compliance, billing awareness, and campaign setup
Why This Change Is Happening
To reduce spam, fraud, and unwanted messaging in the U.S., all messaging providers must enforce stricter A2P 10DLC vetting. TCR has updated its fee structure to support enhanced brand and campaign review processes.
What Has Changed (Fees Overview)
The increase applies only to the one-time brand registration and manual vetting fee for new campaigns.
Brand Type | Old One-Time Fee | New One-Time Fee | Monthly Campaign Fee |
Low Volume Standard | $23.9475 | $24.49875 | Up to $10.50/month |
Sole Proprietor | $23.9475 | $24.49875 | Up to $2.10/month |
High Volume Standard | $68.0475 | $71.90625 | Up to $10.50/month |
Important:
Monthly campaign fees are unchanged.
Fees are billed per active campaign.
Registration fees are non-refundable, including failed or resubmitted campaigns.
How the Updated A2P 10DLC Campaign Process Works
Step 1: Prepare for Updated Registration Costs
Before submitting a new campaign on or after August 1, 2025, confirm:
You understand the one-time registration and vetting fee
Fees apply even if a campaign fails and must be resubmitted
No UI action required at this step.
NOTE: Image unnecessary.
Step 2: Choose a Brand Type (Low Volume or High Volume Standard)
When registering a brand, select the appropriate standard based on daily messaging volume and scale.
Low Volume Standard
EIN required
Multiple phone numbers allowed
Up to 6,000 segments per day
Recommended for most businesses
High Volume Standard
EIN required
Multiple phone numbers allowed
Up to 600,000 segments per day
Higher one-time registration fee
This screen shows the Low Volume Standard selected with its limits and requirements.
This screen shows the High Volume Standard selected with its higher throughput limits.
Step 3: Choose Sole Proprietor (If Applicable)
Select Sole Proprietor Brand only if all conditions apply:
You do not have an EIN, SSN, or DUNS
You will use only one phone number
You accept lower daily throughput
Sole Proprietor limits:
One phone number only
Up to 3,000 segments per day
Lower monthly campaign fee cap
This screen shows the Sole Proprietor Brand and Sole Proprietor Campaign options, including the notice about automatic number linking after approval.
Step 4: Acknowledge Fees and Submit
Before continuing:
Review the displayed one-time registration fee
Acknowledge that:
Fees apply even if the campaign fails
Monthly campaign fees may apply per TCR rules
Then click Continue to submit.
Step 5: Manual Vetting Process
After submission:
Campaign status becomes Pending
TCR performs manual compliance review
Approval typically completes within a few business days
Fast Track fees may apply if selected
No UI interaction is required during vetting.
NOTE: Image unnecessary.
Step 6: Monitor Campaign Status
Approved: Campaign can send compliant A2P messages
Rejected: You receive rejection details and can resubmit after fixes
Registration fees remain non-refundable
Common Issues and Fixes
Campaign Rejected During Vetting
Cause: Incomplete or non-compliant campaign details
Fix: Correct the issue listed in the rejection notice and resubmit
Wrong Brand Type Selected
Cause: Daily volume exceeds selected brand limits
Fix: Register a new campaign using the correct brand type
Unexpected Charges
Cause: One-time registration or monthly campaign fees
Fix: Review the acknowledgment text before submission; fees are TCR-mandated
FAQ
When do the new A2P 10DLC fees apply?
The updated fees apply to all new campaigns registered on or after August 1, 2025.
Are monthly campaign fees changing?
No. Monthly campaign fees remain unchanged and are billed separately per active campaign.
Are registration fees refundable if a campaign fails?
No. Brand registration and vetting fees are non-refundable, even if the campaign is rejected.
Can I use toll-free messaging instead?
Yes. Toll-free messaging remains an alternative if your A2P 10DLC campaign does not pass vetting.
Can I appeal a rejected campaign?
Yes. After addressing the rejection reasons, you can resubmit the campaign for review.
Do Sole Proprietor campaigns require an EIN or Tax ID?
No. Sole Proprietor campaigns do not require an EIN, SSN, or DUNS, but they are limited to one phone number only.