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How to Create Coupon Codes for Affiliates

This article explains how to create and manage coupon codes for affiliates, including free (100%) and tracking-only (0%) coupons, directly from the Affiliate Manager.

Updated over 2 months ago

Who This Is For / When to Use

  • Account owners enabling coupon-based affiliate promotions

  • Teams offering free or discounted products through affiliates

  • Users who want affiliate attribution without requiring payment

What Are Affiliate Coupon Codes?

Affiliate coupon codes allow you to:

  • Track affiliate-driven sign-ups or purchases

  • Offer discounts or free access (up to 100%)

  • Attribute commissions even when no payment is collected

Coupons can be used alongside affiliate links to increase conversions and flexibility in promotions.

Supported Coupon Discount Types

  • 0% discount

    • Used for affiliate tracking only

    • Product is sold at full price

  • 1–99% discount

    • Partial discount for promotional offers

  • 100% discount

    • Product or service is free

    • Affiliate attribution is still tracked

Affiliates can promote any of these depending on campaign strategy.

How to Create a Coupon Code for an Affiliate

Step 1: Open the Affiliate Profile

  1. Go to Marketing → Affiliate Manager

  2. Open the Affiliates section

  3. Click on the affiliate you want to assign a coupon to

Step 2: Click Add Coupon

  1. Inside the affiliate profile, click + Add Coupon

  2. The Create Coupon Code modal opens

Step 3: Configure the Coupon Code

Fill in the required fields:

  • Campaign Name

    • Select the campaign the coupon applies to

  • Coupon Name

    • Internal, user-friendly name for identification

  • Coupon Code

    • Click Generate to auto-create a code

  • Coupon Type

    • Percentage coupon

  • Discount Offered

    • Enter a value from 0–100

Examples

  • 0% → tracking-only coupon

  • 100% → free product or service

Click Save to create the coupon.

Step 4: Verify the Coupon Code

  1. Stay on the affiliate profile

  2. Select the campaign from the dropdown

  3. Confirm the coupon code appears next to the affiliate link

The coupon is now active and ready to be shared.

How Affiliates Use Coupon Codes

  • Affiliates share their affiliate link with the coupon applied

  • Customers apply the coupon at checkout

  • Affiliate attribution and commissions are tracked automatically

  • Coupons work for both paid and free offers

Common Use Cases

Free Services or Trials

  • Use 100% discount

  • No payment required

  • Ideal for lead generation and upsells

Paid Products With Affiliate Tracking

  • Use 0% discount

  • No price change for customer

  • Affiliate attribution still applies

Promotional Discounts

  • Use custom percentage

  • Encourage faster conversions

  • Limited-time or campaign-specific offers

Common Issues and Fixes

Coupon not applying

  • Confirm the correct campaign is selected

  • Ensure the coupon code was generated and saved

Affiliate not seeing the coupon

  • Verify the affiliate is added to the campaign

  • Refresh the affiliate profile page

Tracking not working

  • Ensure checkout uses the campaign-linked product

  • Confirm the affiliate link is being used

FAQ

Can affiliates create their own coupon codes?

No. Coupon codes can only be created by account owners or admins.

Can one affiliate have multiple coupon codes?

Yes. Affiliates can have different coupons for different campaigns.

Does a 0% coupon still track affiliates?

Yes. A 0% coupon is commonly used for tracking-only attribution.

Can coupon codes be edited later?

Yes. Existing coupons can be edited from the affiliate profile.

Do coupons affect commission calculations?

Yes. Commissions are calculated based on the discounted amount when applicable.

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