Who This Is For / When to Use
This article is for agencies, marketers, and operators who want to:
Evaluate a business’s digital health in one place
Share clear, data-backed insights with prospects or clients
Compare performance against local competitors
Track improvement trends over time
Use this report during sales audits, onboarding, quarterly reviews, or ongoing optimization.
What the Marketing Audit Report Shows
The Marketing Audit Report analyzes multiple areas of a business’s online presence and summarizes them into clear scores and insights.
Overall Score
A percentage-based score representing overall digital health
Calculated from all enabled audit sections
Used as a high-level benchmark for performance
Audit Sections Included
Business Details
Checks the accuracy and completeness of core business information such as name, address, and phone number across sources.
Techno Stack
Identifies key technologies detected on the website and evaluates whether foundational tools are present.
Google Business Profile
Evaluates how complete and optimized the Google Business Profile is, including visibility and readiness to convert search traffic.
Listings
Measures listing accuracy and consistency across directories and platforms to prevent credibility and SEO issues.
SEO Analysis
Reviews basic SEO signals and website readiness for organic visibility.
Online Reputation
Analyzes review volume, sentiment, and responsiveness to understand trust and brand perception.
Website Performance & Recommendations
The audit highlights detected gaps and opportunities with clear indicators.
Examples include:
Missing chat widget
SMS-enabled phone number status
Website or CMS detection issues
Each insight is designed to support a direct improvement action or sales conversation.
Generating a Marketing Audit Report
Go to Account > Reporting > Audit Report.
Click Generate Report Now.
Wait while the system auto-generates the report.
Once complete:
The report becomes viewable inside Reporting
Account admins receive an email notification confirming availability
Competitive Analysis (Compare Reports)
The Marketing Audit includes an AI-powered competitor comparison.
How to Run a Competitor Comparison
Open a generated Marketing Audit Report.
Click the Compare Reports tab.
Add up to three competitor businesses.
Click Compare Reports to generate insights.
What the Competitor Analysis Includes
Overall Score Comparison
Side-by-side comparison of your business and competitors
Highlights performance gaps and advantages
Listings Comparison
Compares listing accuracy and coverage across competitors
Identifies who has broader reach and better consistency
Online Reputation Comparison
Compares review volume, sentiment, and engagement patterns
Helps identify reputation strengths and weaknesses
Competitor analysis is based on publicly available listings and reviews.
Exporting and Sharing Reports
Use Export PDF to download the report
Use Share Report to send results to prospects or clients
Reports are suitable for sales, onboarding, and reviews
Common Issues and Fixes
Report is not generating
Cause: Missing or invalid Google Place ID.
Fix:
Open the location’s profile settings
Ensure the Google Place ID URL is added under social links
If not present, connect or refresh Google Business Profile integration
Competitor comparison shows limited data
Cause: Competitor listings or reviews are incomplete or unavailable publicly.
Fix: Verify competitor business names and locations are accurate.
Best Practices
Run the Marketing Audit monthly to track improvements
Update competitor data regularly for accurate comparisons
Use insights to drive:
Listings cleanup
Reputation management
Website and conversion improvements