Click-to-WhatsApp Ads Workflow Trigger

The trigger activates when an eligible contact sends an inbound WhatsApp message after interacting with a supported Meta entry point. When the message reaches Kyrios:

The workflow does not require a team member to manually monitor the conversation before the automation begins.

The Click-to-WhatsApp Ads trigger is intended for messages that originate from:

The contact must send a WhatsApp message after interacting with the entry point for the workflow trigger to activate.

5. Review the trigger settings.

6. Add filters if the workflow should run only for specific ads, posts, URLs, headlines, or source types.

7. Click Save Trigger.

The workflow can then continue into any actions or conditions required for your automation.

Filters control which Click-to-WhatsApp interactions are allowed to activate the workflow. After selecting Click-to-WhatsApp Ads, use the Filters section to define the interactions the workflow should accept. Available filter options described for this trigger include:

For example, you can configure a filter for Ad / Post ID and apply a matching condition so that only contacts from a particular promotion enter the workflow.

Use filters when different campaigns require different automation paths. If no campaign-specific restriction is required, do not add unnecessary filters.

After configuring the trigger, add the actions that should run when an eligible WhatsApp message is received. Common workflow actions can include:

The Click-to-WhatsApp Ads trigger controls when the contact enters the workflow. The actions placed after the trigger control what Kyrios does next.

You can place an If/Else condition after the trigger when different WhatsApp sources should follow different workflow paths. For example, a condition can evaluate information associated with the incoming interaction and route contacts into separate branches. This is useful when one workflow handles multiple campaigns but each campaign requires different messaging or follow-up.

A free entry point conversation can open when both of the following conditions are met:

2. The business responds within 24 hours of the customer's message.

According to the behavior described for this feature, the free entry point conversation begins when the business's response is delivered and remains open for 72 hours. During that 72-hour period, eligible messages can be sent without additional conversation charges. The 72-hour free entry point period and the 24-hour customer service window are separate timing rules.

When the business responds within 24 hours of the customer's initial message:

If the customer sends another message, a new 24-hour customer service window can begin.

If the business does not respond within 24 hours of the customer's initial message, a free entry point conversation is not opened. To contact the customer after the customer service window has closed, an approved WhatsApp template must be used. The conversation category associated with that template determines the applicable WhatsApp conversation type.

The 24-hour customer service window and the 72-hour free entry point conversation are separate. For example:

A new inbound message from the customer can open another 24-hour customer service window.

Confirm that the contact entered the conversation through a supported Click-to-WhatsApp ad or Facebook Page WhatsApp call-to-action and then sent a message.

Also confirm that the workflow is published and the Click To WhatsApp Ads trigger has been saved.

Review the filters configured on the trigger. An Ad ID, Post ID, URL, Headline, or Source Type filter can prevent interactions from other campaigns from entering the workflow. Remove or update the filter if the workflow should accept additional campaigns.

Confirm that the filter value matches the value associated with the incoming ad or post. An incorrect or overly restrictive filter can prevent the trigger from matching the interaction.

The trigger only controls workflow enrollment. Review the actions, conditions, and branches after the trigger and use the workflow Execution Logs to identify where processing stopped.

Non-template WhatsApp messages require an open customer service window.

The 72-hour free entry point period does not independently extend the 24-hour customer service window for non-template messages.

The Click-to-WhatsApp Ads workflow trigger starts a workflow when a contact sends a WhatsApp message after interacting with an eligible Click-to-WhatsApp ad or Facebook Page WhatsApp call-to-action.

Open the workflow Builder, click Add New Trigger, search for WhatsApp, and select Click To WhatsApp Ads. Add any required Ad ID, Post ID, URL, Headline, or Source Type filters, then click Save Trigger.

No. Filters are only needed when the workflow should activate for specific ads, posts, URLs, headlines, or source types. Without campaign-specific filters, the trigger can be used more broadly for eligible Click-to-WhatsApp interactions.

Yes. A workflow can accept multiple eligible interactions, and you can use filters or workflow conditions to separate contacts into different paths based on campaign information.

A free entry point conversation can open when a customer messages the business through an eligible Click-to-WhatsApp entry point and the business responds within 24 hours. The free entry point conversation begins when the business response is delivered and lasts for 72 hours.

Based on the WhatsApp behavior described for this feature, eligible messages sent during the 72-hour free entry point conversation do not incur additional conversation charges. The 24-hour customer service window still determines when non-template messages can be sent.

If the business does not respond within 24 hours, the free entry point conversation does not open. After the customer service window closes, an approved WhatsApp template must be used to message the customer.

Yes, but different timing rules apply. Template messages can be used during the eligible 72-hour free entry point period. Non-template messages require an open 24-hour customer service window.

No. The 72-hour free entry point period and the 24-hour customer service window operate independently. A new inbound message from the customer can open another 24-hour customer service window.