Create Dynamic Email Variations with Spintax

Use Spintax when you want emails to feel more natural, less repetitive, and more personalized without creating multiple versions of the same email manually.

Spintax is useful for users who send:

Spintax helps you create controlled variation inside your message. It should not replace strong copy, clean contact data, or proper email sending practices. Sadly, rotating “Hi” into “Hey” is not a magic deliverability potion, because email providers have evolved past caveman-level pattern detection.

Spintax is a formatting method that lets you place several wording options inside one section of email copy.

Kyrios automatically selects one option from the Spintax group when the email is sent.

Use this format:

{SPIN|Option 1|Option 2|Option 3}

Example:

{SPIN|Hey|Hi|Hello} {{contact.first_name}}

Possible outputs:

Hey John

Hi John

Hello John

Each recipient receives one selected version from the available options.

Spintax can be used in most Kyrios email creation areas.

Supported areas include:

Spintax works inside email content where Kyrios processes dynamic message values.

Spintax helps you create message variation without building separate email templates.

Use Spintax to:

Example without Spintax:

Hey {{contact.first_name}}, just checking in about your appointment tomorrow.

Example with Spintax:

{SPIN|Just checking in|Quick reminder|Friendly reminder} about your appointment tomorrow, {{contact.first_name}}.

Possible outputs:

Just checking in about your appointment tomorrow, John.

Quick reminder about your appointment tomorrow, John.

Friendly reminder about your appointment tomorrow, John.

When every recipient receives the exact same email, mailbox providers may identify the content as highly repetitive.

Spintax helps reduce content uniformity by rotating words, phrases, or sentences across sends.

Example:

{SPIN|Hi|Hello|Hey} {{contact.first_name}}

This can create small variations in each email.

For better results, use Spintax on complete phrases or sentences instead of only changing one word.

Better example:

{SPIN|I wanted to quickly follow up on your request.|I’m checking in to see if you still need help with this.|I wanted to see if this is still something you’re working on.}

Each option communicates the same idea using different natural wording.

Use Spintax thoughtfully. Modern email providers can recognize simple word substitutions. Changing only greetings may have limited impact.

For best results:

Do not use Spintax to make unsupported claims, change pricing, change the offer, or send mixed messages.

Bad example:

{SPIN|Automate your entire business overnight|Never lose another lead again|Replace your whole sales team with AI}

This creates inconsistent claims. A tiny legal and deliverability gremlin, neatly wrapped in curly braces.

Better example:

{SPIN|You can automate your follow-up process.|You can reduce manual follow-up work.|You can keep leads moving without checking every step manually.}

Each variation supports the same message.

Kyrios automatically selects one option from the Spintax group when the message is sent.

Example:

{SPIN|Hey|Hello|Hi} {{contact.first_name}}

Possible outputs:

Hey John

Hello John

Hi John

Spintax must follow this structure: {SPIN|Option 1|Option 2|Option 3}

Required parts:

Correct: {SPIN|Hope you're doing well.|Wanted to quickly connect.|I wanted to reach out.}

Incorrect: {SPIN Hope you're doing well|Wanted to quickly connect}

Incorrect: {SPIN|Hope you're doing well, Wanted to quickly connect}

Incorrect: {SPIN|Hope you're doing well.|Wanted to quickly connect.

Use Spintax to rotate simple greetings.

Example:

{SPIN|Hey|Hi|Hello} {{contact.first_name}}

Possible outputs:

Hey John

Hi John

Hello John

Use Spintax to make the first sentence feel less repetitive.

Example:

{SPIN|Hope you're doing well.|I wanted to quickly connect.|I’m reaching out with a quick update.}

Possible outputs:

Hope you're doing well.

I wanted to quickly connect.

I’m reaching out with a quick update.

Use Spintax to vary reminder language.

Example:

{SPIN|Just a reminder|Friendly reminder|Quick reminder} about your appointment tomorrow.

Possible outputs:

Just a reminder about your appointment tomorrow.

Friendly reminder about your appointment tomorrow.

Quick reminder about your appointment tomorrow.

Use Spintax to rotate follow-up phrasing.

Example:

{SPIN|Checking in|Following up|Wanted to circle back} on our previous conversation.

Possible outputs:

Checking in on our previous conversation.

Following up on our previous conversation.

Wanted to circle back on our previous conversation.

Use Spintax to test different CTA phrasing while keeping the action the same.

Example:

{SPIN|Would you like to learn more?|Interested in hearing more?|Want to schedule a quick call?}

Possible outputs:

Would you like to learn more?

Interested in hearing more?

Want to schedule a quick call?

Use this only when each option points to the same next step.

Use Spintax to rotate full sentences inside the body of an email.

Example:

{SPIN|Thanks for your interest.|Appreciate your time.|Thanks for connecting with us.}

Possible outputs:

Thanks for your interest.

Appreciate your time.

Thanks for connecting with us.

You can include contact fields inside Spintax variations.

Example:

{SPIN|Hi {{contact.first_name}}|Hello {{contact.first_name}}|Hey {{contact.first_name}}}

Possible outputs:

Hi John

Hello John

Hey John

You can also use different contact fields in different variations.

Example:

{SPIN|Hi {{contact.first_name}}|Hi {{contact.last_name}}}

Possible outputs:

Hi John

Hi Smith

Use the exact field format available in your Kyrios account. Field names may vary based on the contact field or Custom Value selected.

You can include Custom Values inside Spintax variations.

Example:

{SPIN|Learn more about {{customvalue1}}|See how {{customvalue2}} can help your business}

Possible outputs:

Learn more about Website Design

See how Website Design can help your business

Custom Values help make Spintax more flexible because each variation can include different dynamic information.

Spintax works best when combined with personalization.

Basic example:

{SPIN|Hi|Hello|Hey} {{contact.first_name}}

Better example:

{SPIN|I saw you were interested in {{customvalue1}}.|I wanted to follow up about {{customvalue1}}.|I’m reaching out because {{customvalue1}} may still be relevant for you.}

This creates more meaningful variation than only rotating the greeting.

Use Spintax with:

Use Spintax on sentence-level variations whenever possible.

Good:

{SPIN|I wanted to see if you still need help with this.|I’m checking in to see if this is still a priority.|I wanted to follow up before this gets buried.}

Less useful:

{SPIN|Hi|Hello|Hey}

Keep every variation aligned with the same message.

Good:

{SPIN|Would you like to schedule a quick call?|Do you want to book a short call?|Would it help to talk through this for a few minutes?}

Bad:

{SPIN|Would you like to schedule a call?|Click here to buy now.|Reply STOP if you're not interested.}

Avoid excessive Spintax in one email. Too many variations can make the email harder to review and easier to break. Because apparently even punctuation wants a chance to ruin your campaign.

Check the syntax.

Correct format: {SPIN|Option 1|Option 2|Option 3}

Make sure the Spintax group includes:

Kyrios selects one variation each time the content is sent. A single preview or test may only show one selected option. Send multiple tests to confirm that different variations can appear.

Check that the contact field exists and has data for the recipient.

Example: {{contact.first_name}}

If the contact does not have a first name saved, the field may appear blank. Use the merge field picker in Kyrios when possible to avoid field formatting errors.

Review every variation inside each Spintax group.

Every option should:

Check the words before and after the Spintax group.

Example problem: I wanted to {SPIN|checking in|follow up|circle back} with you.

Possible broken output: I wanted to checking in with you.

Better: {SPIN|I wanted to check in with you.|I wanted to follow up with you.|I wanted to circle back with you.}

Spin the full phrase or sentence when grammar could change.

Spintax means “spinning syntax.” In Kyrios, it lets you place multiple wording options inside one email template. Kyrios selects one option when the email is sent.

The correct format is: {SPIN|Option 1|Option 2|Option 3}

Each option must be separated by a pipe symbol.

Yes. Spintax can be used in most Kyrios email creation areas, including Conversations, Bulk Actions, Workflows, and the Email Builder.

Yes. Contact fields can be used inside Spintax variations.

Example: {SPIN|Hi {{contact.first_name}}|Hello {{contact.first_name}}}

Yes. Custom Values can be used inside Spintax variations.

Example: {SPIN|Learn more about {{customvalue1}}|See how {{customvalue2}} can help your business}

Spintax can help reduce repetitive content by creating message variations. It does not guarantee better deliverability. Good sending practices, clean lists, domain reputation, and relevant content still matter.

Full phrases or sentences usually work better than single words. They create more natural variation and reduce awkward sentence structure.

Yes. You can use multiple Spintax groups in one email. Keep the email easy to review and make sure every possible variation reads naturally.

No. Kyrios automatically selects one available option when the message is sent. Different recipients may receive different wording.

Spintax should not change the offer, price, promise, or CTA destination. Use Spintax to vary wording while keeping the core message consistent.