Who This Is For / When to Use
Use this when you want to:
Sell products or services directly from your website
Accept payments online without third-party tools
Track orders, payments, and fulfillment in one system
Replace manual sales processes with automation
An online store allows customers to browse, select, and purchase from any device without needing direct interaction.
Step 1: Create and Configure Products
Before building your store, you must create products.
Navigate to:
Payments → Products
Steps:
Click Create Product
Enter product details:
Name
Description
Price
Upload images or videos
Add variants if needed:
Size
Color
Material
Toggle “Show in Online Store” ON
Optional Enhancements:
Add rich text descriptions for better product detail pages
Upload multiple images or videos for better presentation
Set different pricing for each variant
Products will not appear in your store unless the display toggle is enabled.
Step 2: Add the Online Store to Your Website
You can add a store to an existing website or a new one.
Navigate to:
Sites → Website Builder
Steps:
Open your website
Click the “+” (Add Element) button
Select Online Store
Insert it into your page
Once added, the system automatically creates the core store structure.
Step 3: Understand the Default Store Pages
When you add a store, five pages are created automatically.
Products List Page
Displays all available products for browsing.
Product Details Page
Shows product descriptions, images, and variants.
Cart Page
Allows customers to review and modify selected items.
Checkout Page
Collects:
Customer details
Shipping information
Payment
Supports:
Card payments
Apple Pay
Google Pay
Thank You Page
Confirms successful order and payment.
These pages form the full buying experience from discovery to purchase.
Step 4: Customize Your Store Design
Each store element can be styled to match your brand.
Steps:
Click any store element in the builder
Open General Settings or Advanced Settings
Adjust:
Layout
Colors
Spacing
Typography
You can also add additional sections around your store to improve the customer experience.
Step 5: Track Orders and Payments
Navigate to:
Payments → Orders
Payments → Transactions
What You Can Do:
View all orders
Track payment status
Issue refunds
Monitor transaction history
All purchases are automatically logged and tracked.
Step 6: Fulfill Orders and Send Tracking
Orders start as unfulfilled by default.
Steps:
Open an order
Mark it as Fulfilled
Add:
Tracking number
Shipping provider
Tracking URL
This updates the order record and allows shipment tracking.
Common Issues and Fixes
Products not showing in the store
Ensure “Show in Online Store” is enabled for each product
Store not appearing on website
Confirm the Online Store element is added in the builder
Checkout not working
Verify payment settings are configured correctly
Missing product details
Check that descriptions and media are added in product setup
FAQ
Can I sell recurring products in my online store?
No. Only one-time products are supported in the online store.
Can I customize pricing for product variants?
Yes. Each variant can have its own price.
Can I create multiple online stores?
Yes. You can create multiple stores within the same account.
Can I use the online store inside funnels?
No. Online stores can only be added to websites.
How do I delete an online store?
Delete any of the automatically created store pages. This removes the entire store and its data.
Can I set different images for each product variant?
No. Images are not currently tied to specific variants.