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Online Store on Websites

The Online Store lets you create, manage, customize, and sell products directly on your website, including checkout, fulfillment, featured products, and order management.

Updated over 2 months ago

Creating a Store

You can create a store using a quick start or from templates.

Creating a Product

Product Information

Start by adding basic product details such as title, description, and collection.

Media

Upload product images or videos to visually represent the product.

Product Labels

Enable labels like Sale, Featured, or Bestseller, and optionally set a visibility duration.

Pricing

Set the product price, compare-at price, and available quantity.

Variants

Add variants such as size or color with individual pricing if needed.

Displaying Products on Your Website

Adding the Store Elements

Open the Website Builder and add store-related elements from the Store section.

Product List

The Product List displays all products in a grid layout.

Featured Products

Use Featured Products to highlight selected items on your site.

Featured Products – Style Settings

Customize spacing, borders, shadows, container size, and visibility.

Product Detail Page Settings

Add to Cart and Buy Now Buttons

Control whether Add to Cart and Buy Now buttons are visible.

Text and Layout Options

Customize typography, layout, and text sections for product details and reviews.

Order Forms

Order Form Types

Choose between one-step, two-step, or pop-up order forms.

Checkout Configuration

Checkout Layout

Customize checkout fields, typography, and cart summary.

Additional Checkout Notes

Enable notes at checkout and configure shipping location behavior.

Free Products and Credit Card Requirement

You can require a credit card even for $0 products at the funnel level.

Managing Orders

Order Details

View order status, customer details, and payment information.

Fulfill Orders

Fulfill items by adding a carrier, tracking number, and optionally notifying the customer.

Variants and Variant URLs

Each product variant generates a unique URL that can be used for ads or campaigns.

Thank You Page and Upsells

After checkout, customers see a confirmation page where related products can be shown.

Reviews and Ratings

Customers can view and submit product reviews directly on the product detail page.

Deleting a Store

You can uninstall a store, which permanently removes all related data.

Common Issues and Fixes

Products Not Showing on Website

  • Ensure the product is included in the online store

  • Confirm the Product List or Featured Products element is added

Buy Now Button Missing

  • Verify the Show Buy Now button is enabled in Product Detail settings

Orders Not Fulfilled

  • Orders remain unfulfilled until tracking information is added

FAQ

Can I sell free products?

Yes. You can sell $0 products and optionally require a credit card.

Can I customize the checkout page?

Yes. Checkout typography, layout, and fields are customizable.

Can I feature specific products?

Yes. Use Featured Products or apply product labels.

Can customers leave reviews?

Yes. Reviews and ratings can be enabled on product detail pages.

What happens if I delete the store?

All store data, including products and orders, is permanently removed.

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