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Platform Features Overview

Understand what each tab in the Social Content Engine does and how to use them to create, publish, and scale content.

Social Campaigns

Social Campaigns is the core content creation system.

It allows you to generate and schedule social media content using AI.

Campaign Types

  • Educational Carousels
    Multi-slide posts that teach tips, how-tos, and insights

  • Brand Awareness
    Visual posts with AI-generated images and captions

  • Hybrid Mix (Recommended)
    A combination of educational and visual content

How to Use

  1. Select a campaign type

  2. Choose the number of posts

  3. Let AI generate content concepts based on your branding

  4. Review and edit content

  5. Approve and schedule posts to connected accounts

Ad Creatives

Ad Creatives allows you to generate video ads using AI.

Features

  • AI-generated ad scripts based on your offer

  • Pre-built or custom avatars

  • Automated video rendering

  • Export for use in external ad platforms

When to Use

Use this feature when you want to create ads quickly without manual scripting or video production.

Branding / Brand Enrichment

This feature ensures all AI-generated content matches your brand.

Basic Setup

  • Business name, website, and industry

  • Logo, colors, and fonts

Brand Enrichment (AI-Powered)

Enter a website URL to automatically extract:

  • Brand voice and tone

  • Customer avatar

  • Desired outcomes

  • Customer pain points

  • Product/service delivery method

  • Social proof (e.g., testimonials, results)

Outcome

All AI-generated content becomes more accurate, relevant, and aligned with your brand.

Avatars

Avatars allow you to create AI-generated presenters for video content.

Stock Avatars

  • Ready-to-use professional avatars

  • No setup required

Custom Avatars

  • Upload a photo to create a custom avatar

  • Upload audio to clone a voice

  • Create branded video presenters

Auto-Post

Auto-Post automates content publishing.

Configuration

  • Select content type (Carousels, Brand Awareness, or Hybrid)

  • Set posting schedule (days and times)

  • Choose connected social accounts

  • Enable automation

How It Works

  • The system checks content levels automatically

  • If content is low, new posts are generated

  • Posting continues without manual input

Outcome

Consistent social media activity without ongoing effort.

Editor (Advanced)

The Editor provides full control over video content.

Features

  • Edit AI-generated videos

  • Customize scenes and animations

  • Add text, images, and music

  • Adjust timing and transitions

When to Use

Use the Editor when you need advanced customization beyond automated content generation. Most users do not need this feature for daily use.

Common Issues and Fixes

Content is not generating

  • Confirm branding setup is complete

  • Ensure campaign settings are configured correctly

Auto-Post is not working

  • Verify social accounts are connected

  • Confirm schedule is active

  • Ensure Auto-Post is enabled

AI content is not aligned with your brand

  • Complete Brand Enrichment using your website URL

  • Review and refine generated content before publishing

FAQ

Which feature should I start with?

Start with Social Campaigns and Auto-Post to establish consistent content output.

Do I need to use the Editor?

No. The Editor is optional and only needed for advanced customization.

How does the AI know what to create?

The AI uses your branding data and Brand Enrichment inputs to generate relevant content.

Can everything run automatically?

Yes. Once configured, Social Campaigns and Auto-Post can run with minimal manual input.

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