Overview of the Setup Process
The setup process consists of three required steps:
Enter Brand Information
Create Campaign
Schedule Content
Each step must be completed to activate content delivery.
Step 1: Enrich Brand
When the Social Content Engine is opened for the first time, a prompt directs you to the Branding tab.
How It Works
Enter your business website URL
Click Enrich Brand
AI automatically populates brand data
Manually edit sections afterwards, if needed
Pricing
First enrichment: Free
Additional enrichments: Approximately $0.05 each
What Gets Populated
Core Brand Data (Primary Impact on Social Content)
These fields directly affect content quality:
Brand and business information
Brand styling (colors and fonts)
Brand voice
Customer avatar
Ensure these fields are accurate before proceeding.
Additional Brand Data (Used for Ads)
These fields are less critical for social posting:
Customer pain points
Product mechanics
Offer details
Social proof
Step 2: Create First Campaign
After brand enrichment, create your first campaign.
Recommended Campaign Type: Brand Awareness
Start with a Brand Awareness campaign because:
It is the simplest to set up
It focuses on top-of-funnel content
It produces fast initial results
Campaign Creation Process
Enter a campaign name
Set scheduling preferences
Generate content concepts (AI-generated topics)
Review or edit concepts
Click Create Campaign
Estimated setup time: ~5 minutes
Core Content Types
Brand Awareness: Introduces your business and services
Educational Content: Provides tips, how-tos, and value
Using both content types together improves performance.
Step 3: Schedule Content
After creating the campaign, schedule content to your social accounts.
Scheduling Process
Click Schedule on the campaign
Select connected social accounts
Choose post type (e.g., post, reel)
Select a date range (e.g., 1 week, 2 weeks, 1 month)
Set posting times (manual or randomized)
Click Send to Scheduling
Requirements
Social accounts must be connected in the Social Planner before scheduling.
After Setup
Once all steps are completed:
The account is fully set up
Content is scheduled and publishing
The system is ready for auto-post activation
Common Issues and Fixes
Brand data is incomplete or incorrect
Re-run Enrich Brand
Manually edit key fields (brand voice, avatar, styling)
Cannot schedule content
Ensure social accounts are connected in Social Planner
Refresh the page and retry scheduling
FAQ
Do I need to complete all three steps?
Yes. Brand enrichment, campaign creation, and scheduling are all required for content delivery.
How long does setup take?
Most setups can be completed in under 10 minutes.
Can brand data be edited after enrichment?
Yes. All fields can be manually updated at any time.
What happens after setup is complete?
Content begins posting based on the selected schedule, and the system is ready for auto-post.