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Auto-Post Setup

This guide explains how to enable and configure auto-post in the Social Content Engine to automate ongoing social media content.

Why Auto-Post Matters

Auto-post enables continuous content delivery without manual effort.

When enabled:

  • Content is generated and scheduled automatically

  • Social accounts remain consistently active

  • There are no gaps in posting

Auto-post is the primary mechanism for maintaining consistent social media fulfillment.

Step 1: Open the Auto-Post Tab

Navigate to the Auto-Post tab inside the Social Content Engine.

Step 2: Enable Auto-Post

Toggle auto-post to Enabled.

This activates automatic content generation and scheduling.

Step 3: Select Content Type

Choose the type of content to generate.

Available options:

  • Hybrid Mix (Recommended): Combination of educational and brand awareness content

  • Educational Carousels: Multi-slide educational posts

  • Brand Awareness: Single-image brand-focused posts

Hybrid Mix is recommended for balanced variety and engagement.

Step 4: Select Template

Choose a template for carousel-based content.

Ensure the template aligns the most with your brand’s:

  • Visual style

  • Layout preferences

Step 5: Add Avatar (Optional)

Add a brand avatar if applicable.

Options:

  • Select an existing avatar

  • Create a new avatar in the Avatars tab

Use this when the brand has a recognizable face or spokesperson.

Step 6: Configure Posting Schedule

Define when content will be published.

Set the following:

  • Days: Select posting days (e.g., Monday–Friday)

  • Times: Set posting times (e.g., 10:00 AM)

  • Timezone: Ensure the correct timezone for the account

Accurate scheduling ensures consistent and timely posting.

Step 7: Select Social Accounts

Choose which connected social accounts will receive auto-posted content.

Only connected accounts in the Social Planner will appear.

Step 8: Save Configuration

Click Save Configuration to activate auto-post.

Once saved, the system begins generating and scheduling content automatically.

What Happens After Enabling

After auto-post is enabled:

  • Content is continuously generated

  • Posts are automatically scheduled in the Social Planner

  • Content is published based on the defined schedule

Post statuses include:

  • Scheduled: Queued for future publishing

  • Published: Already posted automatically

The system maintains a consistent posting pipeline without manual input.

Common Issues and Fixes

No posts appearing

  • Confirm auto-post is enabled

  • Verify social accounts are connected

  • Check that a schedule is configured

Incorrect posting times

  • Review timezone settings

  • Adjust scheduled times and save configuration again

FAQ

Do I need to manually create content after enabling auto-post?

No. Content is generated and scheduled automatically. However, you can always create and schedule additional campaigns.

Can I change content types later?

Yes. You can update content type, templates, and schedule at any time.

What happens if I disable auto-post?

New content will stop generating and scheduling. Existing scheduled posts will remain unless manually removed.

Does auto-post require connected social accounts?

Yes. Content can only be scheduled and published to connected accounts in the Social Planner.

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