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Ad Creatives Overview

Create high-performing ad creatives using AI without design or video production skills.

What the Ad Creatives Feature Does

The Ad Creatives feature allows you to generate images and videos using AI by describing what you want.

  • No design tools required

  • Uses your brand data for consistency

  • Supports multiple creative formats

  • Built for fast iteration and testing

Types of Ad Creatives

Static Image

Generate a single AI-created image for ads.

Best for:

  • Facebook and Instagram feed ads

  • Display ads

  • Quick promotional graphics

Carousel

Generate multiple images for carousel-style ads.

Best for:

  • Showcasing multiple products

  • Step-by-step breakdowns

  • Multi-slide storytelling

AI UGC (User-Generated Content Style)

Create a video where an AI avatar speaks your script.

Best for:

  • Testimonial-style ads

  • Personal brand content

  • Social proof campaigns

  • Authentic-feeling video ads

How to Create an AI UGC Ad

  1. Write your script

  2. Select an avatar (stock or custom)

  3. Preview the voice audio

  4. Generate the video

AI Video

Generate short-form AI videos with audio using advanced models.

Available models:

  • Veo 3.1 Fast (Google): Faster generation with audio

  • Sora 2 Pro (OpenAI): Cinematic-quality output

Configuration options:

  • Duration: 4–12 seconds

  • Aspect ratio:

    • 16:9 (landscape)

    • 9:16 (portrait)

Editing Your Creatives

All creatives can be edited after generation.

Spot Editor

Make quick edits directly inside the ad viewer.

You can:

  • Adjust text and captions

  • Change colors

  • Make minor visual tweaks

Advanced Fullscreen Editor

Open the full editor for detailed control.

You can:

  • Edit full timelines (for video)

  • Add or remove scenes

  • Apply custom animations

  • Adjust every visual element

Best Practices

Use “Assist Me”

Generate ad prompts automatically based on:

  • Your brand data

  • Target audience awareness level

Add Reference Images

Upload an image to guide:

  • Visual style

  • Composition

  • Creative direction

Include Faces in Creatives

Adding avatars or faces can:

  • Increase engagement

  • Improve trust and relatability

Test Multiple Variations

Create several versions of each ad to:

  • Compare performance

  • Identify winning creatives

  • Improve ROI through testing

Common Issues and Fixes

Generated creative does not match expectations

Cause: Prompt is too vague

Fix:

  • Add more detail to your prompt

  • Include tone, audience, and visual direction

  • Use reference images

Video generation takes too long

Cause: High-quality model selected

Fix:

  • Use Veo 3.1 Fast for quicker output

  • Reduce video duration

Avatar video sounds unnatural

Cause: Script pacing or tone

Fix:

  • Rewrite script in a conversational tone

  • Shorten sentences

  • Preview audio before generating

FAQ

What types of creatives can I generate?

You can generate static images, carousel ads, AI avatar videos (UGC style), and AI-generated videos with audio.

Do I need design or video editing skills?

No. The AI generates creatives based on your input. You can optionally edit them using built-in editors.

Can I edit creatives after generating them?

Yes. You can use the Spot Editor for quick changes or the Advanced Fullscreen Editor for full control.

How can I improve ad performance?

Create multiple variations, use detailed prompts, include faces or avatars, and test different formats to identify top-performing creatives.

Which AI video model should I use?

  • Use Veo 3.1 Fast for speed

  • Use Sora 2 Pro for higher-quality, cinematic results

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