Who This Is For / When to Use
Use the Creative Selector when you are:
Building or editing ad creatives inside a launcher
Managing image and video assets for Meta or Google campaigns
Generating AI-powered creatives such as product shots, memes, or UGC-style videos
This update is designed for both new users and advanced advertisers.
Creative Selector Layout Overview
The Creative Selector is accessed inside any launcher.
Left panel: All campaign and creative configuration options
Creative type selector: Choose between Dynamic, Standard, or Carousel ads
Main selector area: Unified image and video selection and generation
Preview panel: View, add, edit, or remove creatives interactively
Each section can be used independently without leaving the launcher.
Creative Types Explained
Dynamic Ads
Dynamic ads automatically A/B test:
Multiple creatives
All combinations of primary text
All combinations of headlines
This option is best for performance-driven campaigns that rely on testing.
Standard Ads
Standard ads use:
One image or video
One primary text
One headline
You can add up to 10 standard ads per campaign.
Carousel Ads
Carousel ads allow multiple creatives in a single scrollable ad format.
Creative selection and editing works the same way as other formats.
Unified Image and Video Selector
Images and videos now appear in one unified tab.
This allows you to:
Select images and videos together
Mix formats in the same campaign
Reduce switching between tabs
Creative Sources (Non-AI)
The top section contains all non-AI creative sources:
Uploaded assets from your account
Website scanning (pulls visuals from your site)
Stock image library with search
Connected social accounts (Instagram, Meta, Facebook pages)
For videos, native video assets appear in the same section.
Generate Creatives with AI (Images)
Below the non-AI section, you can generate image creatives using AI.
Smart Creatives
Template-based generation
Produces multiple branded variations automatically
Text-to-Image Generator
Generate images using written prompts
Useful for abstract, lifestyle, or conceptual visuals
Product Shot Generator
Upload one or multiple product images
AI places products into professional, lifestyle-style scenes
Designed for high-quality ad visuals
Meme Generator
Create meme-style creatives
Uses templates designed for engagement
Generate Creatives with AI (Videos)
The video AI section includes:
Smart Creative videos (template-based)
AI Avatars for UGC-style branded video content
These are ideal for short-form and social-first campaigns.
Editing Studio
All generated or selected creatives can be refined using the Editing Studio.
You can:
Add headlines
Add logos
Adjust layout and visual elements
This applies to both images and videos.
Interactive Creative Preview Panel
You can now manage creatives directly from the preview area.
Available actions:
Add More: Open the Creative Selector and add more assets
Preview: View the creative in detail
Edit: Open the Editing Studio
Remove: Remove the creative from the selection
Multiple creatives can be added or removed without leaving the screen.
Preview Icon Actions Explained
Each creative preview includes three actions:
Preview – Opens a full preview of the creative
Edit – Opens the Editing Studio to modify the asset
Remove – Removes the creative from the campaign
These actions are consistent across all creative types.
Why This Update Matters
The updated Creative Selector helps you:
Work faster with fewer clicks
Manage images and videos in one place
Generate high-quality creatives without external tools
Edit and test multiple creatives simultaneously
Launch campaigns faster with less friction
FAQ
Can I mix images and videos in the same campaign?
Yes. Images and videos can now be selected and displayed together.
Do AI-generated creatives replace my existing assets?
No. AI-generated and non-AI assets are displayed together and can be mixed freely.
Can I edit multiple creatives at once?
Yes. You can add, remove, and edit multiple creatives directly from the preview panel.
Is the Product Shot Generator available for all campaigns?
Yes. The Product Shot Generator is available inside the Creative Selector where AI image generation is supported.