Who This Is For / When to Use
Use this article if you are:
Launching your first paid ad campaign in Kyrios
Using the AI Ads Manager to create campaigns on Meta or other supported platforms
Looking for a guided, AI-assisted campaign setup without manual ad building
Step-by-Step Campaign Launch Process
Step 1: Select an Advertising Platform
Navigate to Advertise in the left-hand menu.
Select your preferred ad platform (for example, Meta).
What You’ll See After Selection
Left panel: Prompt input
Center panel: Live ad preview
Right panel: Forecasted audience size and projected results
Each panel updates in real time as you configure the campaign.
Step 2: Set a Campaign Goal
In the top-right corner, choose your campaign objective.
Available Objectives
Leads: Collect contact information through forms
Messages: Start conversations via Messenger, Instagram, or WhatsApp
Traffic: Drive users to a website or landing page
Conversions: Optimize for actions like purchases or sign-ups
Calls: Generate inbound phone calls
Objective Recommendations
Use Messages for high-touch services that require consultation or support.
Use Leads for offers like free quotes, downloads, or gated content.
Step 3: Upload or Generate Creative Assets
Open the Media Selector panel.
Choose one or more creative sources:
Upload your own images or videos
AI-generated media options:
Website scan
Stock libraries
Text-to-image generation
Social media imports
Select multiple creatives to allow AI testing and optimization.
Confirm your selected assets to continue.
Step 4: Craft Your Campaign Prompt
In the Prompt Box, describe the offer or message for your ad.
Example Prompts
“20% off for students”
“Best coffee shop in downtown Austin”
“Free roofing inspection this week”
How the AI Uses the Prompt
The AI combines:
Your prompt text
Brand context settings
Selected media
To generate:
Ad copy
Creative direction
Targeting suggestions
Campaign structure
Step 5: Generate the Campaign
Click Generate.
What the AI Automatically Creates
Image and video ads
Headlines and primary ad copy
Optimized audience targeting
Suggested budget allocation
Campaign and ad set structure
No manual ad building is required at this stage.
Step 6: Preview and Edit Campaign Assets
Review all generated ad combinations.
Optional optimization tools include:
Smart Creative Editor for visual and copy adjustments
AI routers to improve Cost Per Lead (CPL)
Overlays, tone changes, or meme/text overlays
Asset regeneration using:
Stock media
Website scans
Uploaded files
All edits update the preview instantly.
Step 7: Customize Targeting (Optional)
AI targeting is pre-built but fully editable.
Audience Options
Add manual interests
Enable AI-assisted targeting for continuous improvement
Create retargeting audiences:
Website visitors
Previous ad engagement
Instagram followers
Create lookalike audiences to reach similar users
Additional Targeting Controls
Age and gender (recommended to keep broad)
Location (ZIP code to country level)
Language preferences
Device and placement settings
Step 8: Configure a Lead Form (Leads Objective Only)
Select an existing lead form or create a new one.
Lead Form Components
Greeting message (recommended)
Form type:
Higher intent (more qualification)
Higher volume (more submissions)
Contact fields and custom questions
Multiple choice
Short answer
Best Practice
Use filtering questions to qualify leads before submission.
Choose a completion action:
Redirect to website
Open social profile
Initiate a call
Save the form. It will appear in the form selector automatically.
Step 9: Launch, Schedule, or Save
After reviewing all settings, choose one:
Launch Now
Schedule for Later
Save as Draft for future editing
Step 10: Monitor and Optimize Your Campaign
Live campaigns appear under the Advertise tab.
From here, you can:
Preview performance results
Edit creatives or ad copy
Launch additional ad sets
Optimize audiences or individual assets
The AI continues optimizing in the background based on performance data.
Tips for Best Results
Combine AI-generated and custom creatives for stronger testing.
Always use retargeting audiences once data is available.
Test multiple prompts and creative variations.
Keep visuals and tone aligned with your brand identity.
Allow campaigns time to learn before making major manual changes.
Common Issues and Fixes
Campaign performance is slow at launch
Allow 3–7 days for AI learning before adjusting settings.
Low lead quality
Switch to higher-intent lead forms.
Add filtering questions.
Use retargeting instead of cold audiences.
Ads rejected
Review copy and creatives for platform compliance.
Regenerate assets using different prompts or media.