Who This Is For
Use this guide if you:
Are running Meta ads for the first time
Need to connect Meta to Kyrios
Want to launch a lead, traffic, or conversion campaign
Plan to use retargeting or lookalike audiences
Want AI-generated creatives and targeting
Part 1: Required Setup Before Running Ads
Meta requires business assets and permissions before ads can be launched.
Step 1: Create a Facebook Business Page
A Business Page is required to run ads.
To create one:
Log in to your personal Facebook profile
Click Pages
Click Create New Page
Enter your business information
Complete the setup
Result: Your Business Page is active.
Step 2: Create a Facebook Ads Account
An Ads account is required to fund campaigns.
To create one:
Go to facebook.com/adsmanager
Accept Meta’s policies
Add a valid payment method
Result: Your Ads account is active and funded.
See the article on creating a Facebook Ads account for more information.
Step 3: Connect Meta to Kyrios
To allow Kyrios to create and manage ads:
In Kyrios, go to AI Ads Manager
Click Brands
Click Connect Platforms
Click Connect
Log in to Facebook
Approve all requested permissions
Select your Ads account
Click Done
Result: Meta is connected to Kyrios.
Part 2: Optional but Recommended – Tracking & Retargeting Setup
This section is required for conversion campaigns and advanced optimization.
Create a Dataset
A Dataset collects event data for optimization and retargeting.
To create a Dataset:
Log in to Facebook Business Manager
Go to Business Settings
Under Data Sources, click Datasets
Click Add
Name the dataset
Open the dataset
Go to Connected Assets
Click Connect Assets
Select your Ads account
Click Add
Result: Your Dataset is connected.
Install the Facebook Pixel
The Pixel tracks website activity.
To install:
Open Events Manager
Select your Dataset
Choose an installation method:
Manual code install
Partner integration (Shopify, WordPress, etc.)
Google Tag Manager
Add the Pixel to all website pages
Verify using the Facebook Pixel Helper Chrome extension.
Result: Website events are tracked.
Create Retargeting or Lookalike Audiences
Inside Kyrios:
Go to AI Ads Manager
Click Advertise
Select Meta
Open the Targeting section
Click Retargeting
Click Create Website Audience
Select your Dataset
Define criteria
Click Create Audience
To create a Lookalike:
Go to the Lookalike tab
Select a Custom Audience
Click Create Lookalike Audience
These audiences can be included or excluded in campaigns.
Part 3: Creating a Meta Campaign in AI Ads Manager
Access Campaign Creation
To create a campaign:
Go to AI Ads Manager
Click Advertise
Select Meta
Click Create
Ads are created for one platform at a time.
Step 1: Select Campaign Objective
Choose what Meta should optimize for.
Available objectives:
Traffic – Sends users to your website
Leads – Collects contact information using Meta’s native lead form
Conversions – Optimizes for website actions (requires Pixel and event setup)
Select your objective and continue.
Step 2: Describe What You Are Advertising
Enter:
Your product or service
Your specific offer
Example:
“Solar panel installation”
“Free quote and savings estimate”
This description powers:
AI-generated creatives
Headlines
Marketing angles
Campaign messaging
Click Continue.
Step 3: Add Raw Assets
Upload or select:
Images
Videos
You may select up to five assets.
Click Generate.
Step 4: Select Smart Creative Templates
Choose the templates you want to use.
The system will:
Generate creative variations
Apply branding
Create headlines and descriptions
Build recommended targeting
You can edit creatives before proceeding.
To generate more variations:
Click New Creative
Select templates
Adjust messaging if needed
Click Generate
Step 5: Review and Customize Targeting
Targeting is automatically generated based on your business type.
You can:
Keep recommended targeting
Use AI targeting
Select interest targeting
Include retargeting audiences
Include lookalike audiences
Adjust geographic radius
NOTE: Always confirm location targeting matches your service area.
Click Save when complete.
Step 6: Create or Select a Lead Form (For Lead Campaigns)
Meta’s native lead form is used.
To create a new form:
Click Create New
Add an intro (optional)
Select Higher Intent
Add required contact fields:
Name
Email
Phone
Additional required details
Add 1–3 qualifying questions
Add your Privacy Policy URL
Choose completion action:
Website redirect
Phone call
Social profile
Click Save
Leads are synced into Kyrios.
Step 7: Set Budget
In the Budget section:
Review forecasted results
Set daily or total budget
Confirm schedule
Start moderate and scale based on performance.
Step 8: Launch Campaign
Click Launch.
The campaign enters Meta review.
You can monitor status inside AI Ads Manager.
Creating Additional Ad Sets for Testing
To test variations:
Open your campaign
Click Create Ad Set
The system duplicates:
Creatives
Targeting
Lead form
Settings
Make one controlled change at a time, such as:
Creative angle
Offer
Targeting type
Click Launch New Ad Set.
Creative Best Practices
For stronger performance:
General
Focus on one clear message
Capture attention immediately
Avoid clutter
Video
Keep under 15 seconds
Design for vertical format
Capture attention in the first 3 seconds
Images
Use strong contrast
Highlight your main offer
Avoid excessive text overlays
Common Issues and Fixes
Ads Not Delivering
Audience too narrow or budget too low.
Conversion Campaign Not Tracking
Pixel or event not configured correctly.
Low Engagement
Creative lacks clarity or strong opening.
FAQ
Do I need a Facebook Business Page to run ads?
Yes. A Business Page is required.
Can I run Instagram ads?
Yes. Selecting Meta includes Facebook and Instagram placements.
Do I need a Dataset?
Only for conversion campaigns, retargeting, or advanced optimization.
Are leads synced into Kyrios?
Yes. Leads collected from Meta forms sync into Kyrios.