Who This Is For / When to Use
Use this guide if you are:
Creating or uploading ad creatives into Kyrios AI Ads Manager
Running Meta (Facebook/Instagram) ads or multi-platform campaigns
Seeing low engagement, poor CTR, or weak conversion rates
Allowing the AI Ads Manager to test and optimize creatives automatically
Asset Selection Best Practices
Choose Assets That Work Well Together
You can upload up to 10 creative assets (images or videos) per campaign.
Prioritize quality over quantity.
Two strong, high-performing assets usually outperform many average ones.
If you have limited visuals, you can combine:
Multiple headlines
Primary text variations
Descriptions
This gives the AI more combinations to test without sacrificing visual quality.
Call-to-Action (CTA) Optimization
Use Multiple Call-to-Action Buttons
Test different CTA buttons (e.g., Learn More, Book Now, Get Offer).
The AI Ads Manager will automatically evaluate which CTA drives the best results.
Align the CTA with the next logical step in your funnel.
Example:
If the ad leads to a booking page, test Book Now vs. Schedule Call.
Audience & Tracking Alignment
Reach the Right People With Tracking Enabled
Always connect ads to tracking tools such as the Meta Pixel.
Tracking allows the AI to:
Learn who converts
Optimize delivery toward high-intent users
Improve cost per lead or sale over time
Without tracking, optimization is limited to surface-level engagement data.
Text & Messaging Guidelines
Keep Text Short and Clear
Users scroll quickly through:
Facebook Feed & Stories
Instagram Feed, Stories, and Explore
Use concise, skimmable copy.
Focus on one clear message per ad.
Avoid long paragraphs or multiple competing ideas.
Image Design Best Practices
Use a Single Point of Focus
Design images with one clear visual subject.
Avoid clutter, small text, or multiple focal points.
The goal is instant recognition while scrolling.
Add Motion to Increase Visibility
Motion-based creatives often outperform static images.
Consider:
Short animations
Looping clips
Time-lapse visuals
Free or commonly used tools include:
Hyperlapse
Boomerang
Legend
Videoshop
Adobe Photoshop Express
Adobe Spark
Text Placement Rules
Avoid Heavy Text on Images
Do not rely on large blocks of text inside images.
Instead, use:
Primary text
Headlines
Descriptions
Light text overlays are acceptable if minimal and readable.
This helps maintain clarity and compliance across platforms.
Video Creative Best Practices
Capture Attention in the First Few Seconds
Place your most compelling visual or message in the first 3–5 seconds.
Show brand identity early so viewers remember you.
Reinforce branding again at the end of the video.
Keep Videos Short
Recommended length: 15 seconds or less.
Shorter videos typically retain attention better and reduce drop-off.
Design for Sound Off (Enhance for Sound On)
Many users watch ads without sound.
Ensure your video works without audio by:
Using captions
Showing clear visual storytelling
Adding on-screen text or graphics
Sound should enhance the experience, not be required to understand it.
Aspect Ratio & Placement Optimization
Choose the Right Aspect Ratio
Most users hold their phones vertically.
Vertical formats perform best for:
Facebook Feed & Stories
Instagram Feed, Stories, and Explore
Recommended formats:
4:5 for feeds
9:16 for stories and reels
The AI Ads Manager will test placements automatically, but starting with the correct format improves results.
Common Issues and Fixes
Low Engagement or CTR
Reduce text length
Improve first 3 seconds of video
Swap in a stronger primary image
Test a different CTA
High Spend With Low Conversions
Verify pixel or conversion tracking is active
Ensure ad messaging matches the landing page
Upload higher-quality assets for AI testing
Ads Approved but Underperforming
Add motion or video creatives
Replace generic stock images
Simplify visuals to one focal point