Who This Is For
Use Custom Alerts if you:
Want to monitor campaign performance closely
Want notifications before taking action
Manage multiple campaigns
Need visibility without automation
Prefer manual control over budget changes
What Custom Alerts Do
Custom Alerts:
Monitor campaign performance
Trigger notifications when thresholds are met
Do not change budgets
Do not pause campaigns
Do not modify targeting or creatives
Alerts are informational only.
Accessing Custom Alerts
To create or manage alerts:
Go to AI Ads Manager
Click Advertise
Open an active campaign
Navigate to Optimization & Insights
Click the Alerts tab
All alert configuration is managed here.
Alert Components
Each alert includes:
1. Performance Trigger
Defines when the alert fires.
Examples:
Leads exceed target number
Cost per lead rises above threshold
Spend exceeds defined limit
Conversion rate drops below target
2. Evaluation Window
Defines the timeframe used for performance evaluation.
Example:
Over the last 2 days
Over the last 7 days
3. Notification Type
Alerts appear inside the platform.
Review the alert details inside the campaign view.
Creating a New Alert
To create an alert:
Open Optimization & Insights
Click Alerts
Click Create Alert
Select the performance metric
Set the threshold value
Define the evaluation window
Save
The alert becomes active immediately.
Example Alert Scenarios
Lead Volume Notification
Trigger: If campaign generates 50 leads in 3 days.
Use case: Notify sales team when lead volume increases significantly.
Cost Control Alert
Trigger: If cost per lead exceeds $40 over 2 days.
Use case: Review targeting or creative before performance declines further.
Spend Monitoring
Trigger: If campaign spend exceeds $1,000.
Use case: Monitor high-budget campaigns without automatic pauses.
Applying Alerts at Different Levels
Alerts can be configured for:
Individual campaigns
Campaign groups
Cross-platform grouped campaigns
Ensure the correct scope is selected before saving.
How Alerts Differ from Agent Rules
Custom Alerts:
Notify only
Do not change campaign settings
Require manual response
Agent Rules:
Automatically increase or decrease budget
Can pause campaigns
Execute predefined actions
Alerts are ideal for manual oversight. Rules are ideal for automation.
Best Practices
Use alerts before implementing aggressive rules
Avoid setting overly sensitive thresholds
Align alerts with business capacity
Review alerts regularly
Common Issues and Fixes
Alert Did Not Trigger
Confirm:
Threshold was reached
Evaluation window completed
Alert is active
Too Many Alerts
Adjust thresholds to reduce sensitivity.
No Notification Visible
Ensure you are reviewing the Alerts tab inside the campaign.
FAQ
Do alerts change campaign budgets?
No. Alerts only notify.
Can I run alerts and rules together?
Yes. Alerts notify. Rules automate actions.
How often are alerts evaluated?
Alerts follow recurring evaluation cycles based on the selected timeframe.
Can I disable an alert?
Yes. Open the Alerts tab and toggle it off.