Who This Is For
Use the Optimization Hub if you:
Are running multiple campaigns
Want automated budget allocation
Want AI-driven creative testing
Want centralized cross-platform optimization
Want performance benchmarking across campaigns
What the Optimization Hub Does
The Optimization Hub provides:
Campaign-level optimization controls
Campaign grouping for cross-platform management
Budget reallocation to higher-performing campaigns
Centralized reporting and benchmarking
Automated creative rotation
Optimization can be enabled or disabled at the campaign level.
Optimization Levels
Optimization operates at multiple levels:
Ad Level
Optimizes individual creatives by testing and rotating variations.
Ad Set Level
Optimizes audience performance and delivery.
Campaign Level
Controls performance improvements within a campaign.
Campaign Group Level
Reallocates budget between campaigns grouped together. Each level contributes independently to overall performance.
Requirements Before Using Optimization
To use campaign group budget optimization:
You must have at least two active campaigns
Campaigns can be from the same or different platforms
Optimization must be enabled at the campaign level
Campaign grouping can be used for reporting only if budget optimization is not enabled.
Accessing the Optimization Hub
To manage optimization and campaign groups:
Go to AI Ads Manager
Click Advertise
Click Reporting
Inside Reporting:
Ensure Optimize is turned on
Select the $ icon to enable budget optimization
Selecting the $ icon prompts you to:
Create a new optimization group
Add the campaign to an existing group
Creating an Optimization Group
To create a group:
Navigate to AI Ads Manager → Advertise → Reporting
Ensure Optimize is turned on
Click the $ icon
Choose Create New Group
Name the group
Add campaigns to the group
Save
The group is now active. Campaigns from different platforms can be grouped together.
Adding Campaigns to an Existing Group
To add a campaign:
Go to Reporting
Ensure Optimize is enabled
Click the $ icon
Select an existing group
Confirm
The campaign is now included in the group.
Enabling or Disabling Optimization
Optimization is toggled at the campaign level.
To enable:
Open the campaign
Turn Optimize on
To disable:
Open the campaign
Turn Optimize off
If Optimize is off, the campaign will not participate in automated budget shifting. Groups can still be used for reporting without budget optimization.
Budget Optimizer
The Budget Optimizer reallocates spend toward higher-performing campaigns inside a group.
When enabled:
AI evaluates engagement, conversions, and cost efficiency
Budget shifts toward better-performing campaigns
Lower-performing campaigns receive reduced allocation
This works across supported platforms.
Manual budget micromanagement is reduced.
Optimization Timing
Optimization follows a defined evaluation schedule:
Initial analysis period: up to 3 days
Ongoing optimization reviews: every 2 days
Recommended evaluation window: 15 days
After 15 days, you should have enough performance data to:
Pause underperforming campaigns
Increase spend on high performers
Launch additional variations
Results are not immediate. Optimization requires performance data.
Optimize For Me (Creative Rotation)
Optimize For Me manages creative testing.
When enabled:
AI rotates creatives automatically
Underperforming ads are reduced
Creative fatigue is detected
High-performing ads receive more delivery
You can include:
Up to 50 images
Up to 50 videos
To activate:
Open a campaign
Go to Optimization & Insights
Turn on Optimize For Me
Add additional creatives if needed
Save changes
Creative rotation operates independently from budget optimization.
Centralized Reporting in Optimization Groups
Each optimization group provides:
Performance timeline
Benchmark comparisons
Visibility into optimization actions
Full list of included campaigns
This allows cross-platform performance evaluation in one location.
Removing a Campaign from a Group
To remove:
Go to Reporting
Open the optimization group
Locate the campaign
Remove it from the group
The campaign immediately exits group-level budget optimization.
Common Issues and Fixes
Budget Is Not Shifting
Confirm:
Optimize is turned on at the campaign level
The $ icon is selected
At least two active campaigns exist
No Optimization Activity Visible
Allow up to 3 days for initial analysis.
Performance Not Improving
Ensure sufficient creative variations and budget levels.
FAQ
Can I use groups without enabling optimization?
Yes. Groups can be used for reporting and comparison only.
Do campaigns need to be on the same platform?
No. Campaigns from different platforms can be grouped together.
How long before I see results?
Initial adjustments typically begin after the first 3 days.
Does creative rotation require budget optimization?
No. Creative rotation works independently inside campaigns.