Who This Is For
Use Agent Rules if you:
Want automated performance control
Want to scale winning campaigns automatically
Want to reduce spend on underperformers
Want campaigns paused based on defined thresholds
Manage multiple campaigns and need structured automation
What Agent Rules Do
Agent Rules:
Monitor performance metrics
Evaluate triggers on a recurring schedule
Execute predefined actions
Operate at campaign or group scope
Rules are managed inside the Optimization & Insights tab. Rules are separate from Budget Optimizer.
Accessing Agent Rules
To create or manage rules:
Go to AI Ads Manager
Click Advertise
Open an active campaign
Navigate to Optimization & Insights
Click the Rules tab
All rule creation and management occurs here.
Rule Components
Every rule contains:
1. Trigger Condition
Defines when the rule activates.
Examples:
Cost per lead above threshold
Conversion rate below target
Spend exceeds defined amount
Leads exceed target number
2. Evaluation Window
Defines the time period used for performance review.
Rules evaluate on a recurring schedule.
3. Action
Defines what happens when the condition is met.
Available actions include:
Increase budget
Decrease budget
Pause campaign
Creating a New Rule
To create a rule:
Open Optimization & Insights
Click Rules
Click Create Rule
Select the performance metric
Set the trigger threshold
Define evaluation timeframe
Select the action:
Increase spend
Decrease spend
Pause campaign
Confirm and save
The rule is now active.
Increasing Budget Automatically
Use this when:
Cost per lead is below target
Conversion rate exceeds target
Performance is stable and profitable
Example structure: If cost per lead is below $20 over 3 days → increase budget by 15%.
This allows structured scaling without manual intervention.
Decreasing Budget Automatically
Use this when:
Cost per acquisition rises above threshold
Performance drops below acceptable levels
Example structure: If cost per lead exceeds $45 over 2 days → decrease budget by 20%.
This reduces wasted spend.
Pausing Campaigns Automatically
Use this when:
Spend exceeds maximum limit
Performance drops significantly
Lead volume exceeds capacity
Example structure: If no conversions after $300 spend → pause campaign.
Pausing prevents continued loss.
Applying Rules at Different Levels
Rules can apply to:
A specific campaign
A campaign group
Cross-platform grouped campaigns
Ensure scope is correctly selected before saving.
How Rules Differ from Budget Optimizer
Agent Rules:
Trigger-based
Conditional
Action-specific
User-defined logic
Budget Optimizer:
AI-driven
Continuously reallocates spend
Based on comparative performance across campaigns
Both systems can operate simultaneously.
Rule Evaluation Timing
Rules evaluate on a recurring schedule.
Allow performance data to accumulate before expecting actions.
Avoid using short evaluation windows that lack sufficient data.
Best Practices
Use one rule per defined objective
Avoid stacking conflicting rules
Test rules on smaller budgets first
Monitor results during first evaluation cycle
Common Issues and Fixes
Rule Did Not Trigger
Confirm:
The trigger threshold was reached
The evaluation window has completed
Optimization is enabled
Budget Changed Unexpectedly
Review:
Active rules
Budget Optimizer status
Campaign group assignments
Campaign Paused Automatically
Check:
Active pause rules
Spend threshold rules
FAQ
Can I run multiple rules on the same campaign?
Yes, but avoid conflicting logic.
Do rules override Budget Optimizer?
Rules execute based on trigger conditions. Budget Optimizer continuously reallocates spend. Both can operate together.
How quickly do rules execute?
Rules run after evaluation criteria are met during scheduled review cycles.
Can I edit or disable a rule?
Yes. Open the Rules tab and toggle or modify the rule.