Who This Is For / When to Use
Teams sending repeated WhatsApp responses (support, follow-ups, reminders).
Accounts that want faster replies and lower WhatsApp messaging costs.
Any account actively using WhatsApp inside Conversations.
What Are WhatsApp Snippets
WhatsApp Snippets are reusable message templates you can manually insert into WhatsApp conversations.
They are not WhatsApp Marketing or Utility Templates.
Key characteristics:
No Meta approval required.
Can only be sent inside an active 24-hour WhatsApp service conversation.
Can include Custom Values and Trigger Links.
Can be edited before sending.
Benefits of Using Snippets in WhatsApp
No Meta Approval Required
Snippets can be created, edited, and used immediately without Meta’s template approval process.
Unlimited Messages Within the 24-Hour Window
Once a contact sends an inbound WhatsApp message, you can send unlimited snippets for the next 24 hours and are only charged once for that service conversation.
First 1,000 Service Conversations Free
Each account receives the first 1,000 WhatsApp service conversations free every month.
Reusable and Customizable
Snippets can be reused across conversations and personalized using dynamic fields.
Creating a Snippet
Step 1: Open Snippets
Navigate to Marketing > Snippets to view all existing snippets.
Step 2: Start a New Snippet
Click New Snippet, then choose Add Text Snippet or Add Email Snippet.
Step 3: Configure the Snippet
Enter the required details:
Name: Internal reference name (required).
Snippet Body: Message content (required).
Custom Values / Trigger Links: Optional personalization.
Attachments: Optional file upload or URL-based attachment.
Step 4: Review and Save
Use the preview panel to review formatting, character count, and estimated cost.
Click Save to store the snippet.
NOTE: The mobile preview reflects SMS formatting. This preview is illustrative and not required for WhatsApp usage.
Sending a Snippet via WhatsApp
Requirement: Open Conversation Window
Snippets can only be sent if the contact has an active WhatsApp conversation within the last 24 hours.
Step 1: Open the WhatsApp Conversation
Go to Conversations and select WhatsApp as the channel.
Step 2: Insert a Snippet
Click the Insert Snippet icon in the message composer and select a snippet from the list.
Step 3: Edit and Send
The snippet populates the message box automatically.
Edit the message if needed.
Click Send to deliver it via WhatsApp.
Common Issues and Fixes
Snippet Cannot Be Sent
Cause: The 24-hour WhatsApp service window has expired.
Fix: Wait for the contact to send a new WhatsApp message or use an approved WhatsApp template.
Snippet Does Not Appear in WhatsApp
Cause: Snippets are channel-agnostic but can only be sent where supported.
Fix: Confirm you are replying inside a WhatsApp conversation.
FAQ
What are Snippets?
Snippets are predefined message templates that can be quickly inserted into conversations to ensure fast, consistent replies.
Do WhatsApp Snippets require Meta approval?
No. Snippets do not require Meta approval and can be used immediately.
Can I edit a snippet before sending?
Yes. Once inserted, the snippet text can be edited before sending.
Is there a limit to how many snippets I can send?
You can send unlimited snippets within the 24-hour WhatsApp service window.
What happens if the 24-hour window expires?
You cannot send snippets. You must wait for a new inbound message or use a Meta-approved template.
Are snippets billed individually?
No. You are billed once per 24-hour service conversation, not per message.