Who This Is For / When to Use
Users building scored quizzes for assessments or lead qualification
Teams segmenting contacts based on quiz performance
Accounts using quiz results to personalize outcomes or automations
What Scoring and Categories Do in Quizzes
Quiz scoring lets you:
Calculate an Overall Score
Calculate Category Scores in parallel
Display tiered result messages (Low, Medium, High)
Use scores later for segmentation and automation
Scores are assigned at the answer option level.
Step 1: Create or Open a Quiz
Navigate to Sites > Quizzes.
Click Add Quiz to create a new quiz, or open an existing quiz from the list.
Step 2: Add a Question to the Quiz
Click the + icon to open the Quiz Element panel.
Drag a question type into the quiz:
Single Choice
Multiple Choice
Yes / No
Dropdown
Step 3: Enter the Question Text and Options
Click the question block.
Enter the question text.
Add answer options as needed.
Step 4: Assign Scores to Answer Options
Each answer option can carry a numeric score.
Select an answer option.
Enter a value in the Score field.
Repeat for each option.
Example:
Correct answer:
10Incorrect answer:
0
Step 5: Assign Categories to Answers
Categories determine how scores are grouped.
Category Options
Overall Only: Counts toward total score only
Specific Category: Counts toward both the category score and overall score
Open the Category dropdown for an answer.
Select Overall Only or an existing category.
Use Add / Manage to create new categories.
How Quiz Scoring Is Calculated
Maximum Score
Single Choice / Dropdown: Max score equals the highest single option
Multiple Choice / Multi Dropdown: Max score equals the sum of all options
Final Score Formula
Final Score = (Selected Score / Maximum Score) × 100
This calculation is applied to:
Overall Score
Each individual category
Step 6: Configure Score Tiers on the Result Page
Score tiers control labels and colors shown to users.
Scroll to Result Template.
Click Edit Template.
Open Score Tiers.
Define ranges (e.g. Low, Medium, High).
Example:
Low: 0–39%
Medium: 40–79%
High: 80–100%
Step 7: Preview and Save the Quiz
Click Preview to test scoring behavior.
Verify:
Scores calculate correctly
Categories update as expected
Result tiers trigger properly
Click Save.
Common Issues and Fixes
Scores do not add up correctly
Confirm each answer has a score
Check that categories are assigned intentionally
Category scores appear empty
Ensure answers are not set to Overall Only
Submit a test quiz to initialize calculations
Result tier does not display
Verify score ranges do not overlap
Ensure all percentages are covered (0–100)
FAQ
What does "Overall Only" mean?
Answers set to Overall Only affect the total score but do not belong to any category.
Can an answer belong to multiple categories?
Yes. The same score value is applied to every category the answer is assigned to.
Can different point values be used per category?
No. Each answer has a single score value, which is reused across categories.
Can I customize messages for different score ranges?
Yes. Result messages can be customized per score tier on the result page.
How do I test quiz scoring before publishing?
Use the Preview option to submit test responses and confirm results.