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Setting Up Your Brand Context

Brand Context ensures all AI-generated ads and social posts match your business by using your website, goals, instructions, and product details.

Updated over 2 months ago

Who This Is For / When to Use

Set up Brand Context if you want to:

  • Ensure AI-generated content matches your brand voice and visuals

  • Promote specific products or services instead of generic brand messaging

  • Improve ad recommendations, targeting, and budget guidance

Brand Context should be configured before creating ads or social posts.

What Brand Context Controls

Brand Context is used by AI to:

  • Generate on-brand ad copy and social captions

  • Recommend platforms and campaign formats

  • Optimize messaging, creatives, and budget guidance

  • Maintain consistency across ads and social posts

Each section can be updated at any time.

Step 1: Add Your Website

Start by entering your business website.

Once added, Kyrios automatically:

  • Detects your industry

  • Fills in a product or service description

You will then select the goals you want to focus on. These goals guide:

  • Recommendations

  • Optimizations

  • Campaign strategy decisions

Step 2: Choose Your Goals

Goals help AI understand what success looks like for your business.

Examples include:

  • Leads

  • Traffic

  • Sales

  • Engagement

Selected goals influence future ad and social post suggestions.

Step 3: Review and Customize Instructions

The Instructions section controls how AI writes content.

  • Most instructions are pre-filled

  • You can add custom rules or preferences

Examples:

  • Avoid specific words or phrases

  • Focus on a specific audience

  • Exclude elements such as hashtags

These instructions ensure content stays aligned with your brand guidelines.

Step 4: Add Products or Services

Products and services are the foundation of targeted campaigns.

You can:

  • Pull products directly from your website

  • Add products manually

Best Practices

  • Promote individual products or services, not only your brand

  • Focus messaging on specific customer needs

  • Upload clean images without text overlays for best creative results

Optional: Generate or Update Products

You can manage products at any time.

Available actions:

  • Generate a product using a short description

  • Edit product details

  • Add or update pricing

Adding prices helps AI provide better daily budget and spend recommendations.

Step 5: Create Ads or Social Posts from Products

Once products are added:

  1. Select a product or service

  2. Click Create Ad or Create Social Post

  3. View recommended platforms for that product

  4. Choose a platform and continue with setup

This ensures each campaign is tailored to the specific product being promoted.

Why Brand Context Is Important

Brand Context improves AI output by:

  • Generating more relevant ad copy

  • Aligning messaging with your brand voice

  • Supporting better audience targeting

  • Improving performance through informed recommendations

  • Maintaining consistency across all creatives

Without Brand Context, AI outputs may feel generic or misaligned.

Common Issues and Fixes

My Ads Don’t Sound Like My Brand

Fix:
Review and update the Instructions section with clearer brand guidelines.

Campaigns Feel Too Generic

Fix:
Add individual products or services instead of relying on overall brand messaging.

FAQ

Do I need to set up Brand Context before creating ads?

Yes. Brand Context should be configured first to ensure accurate AI-generated content.

Can I change Brand Context later?

Yes. All Brand Context fields can be updated at any time.

Is adding product pricing required?

No, but adding prices improves budget and spend recommendations.

Does Brand Context apply to social posts too?

Yes. Brand Context is used for both ads and social posting.

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