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Call Tracking and Missed Call Text Back for Google Business Profile

Enable Google Business Profile (GBP) call tracking in Kyrios to accurately track calls and trigger missed call text back without negatively impacting SEO.

Updated over 3 months ago

Who This Is For / When to Use

Use this feature if you want to track calls generated from a Google Business Profile listing, enable missed call text back, and maintain SEO best practices while using a tracking number.


What This Integration Does

Google Business Profile allows two phone number slots:

  • Primary number (used for call visibility and tracking)

  • Secondary number (used as a forwarding or backup number)

When GBP Call Tracking is enabled, Kyrios automatically manages these number slots to ensure:

  • Calls are tracked correctly

  • Missed call text back can trigger

  • SEO performance is not negatively impacted


Connect Your Google Account

  1. Navigate to Settings > Integrations.

  2. Locate the Google Business Profile integration.

  3. Click Sign in with Google and authenticate the Google account that manages your business listing.

Once connected, your Google Business Profile locations become available for configuration.


Enable GBP Call Tracking

  1. Go to Settings > Integrations.

  2. Open GBP Configuration.

  3. Enable the GBP Call Tracking toggle.

Kyrios will automatically evaluate the phone number currently set on your Google Business Profile and apply the appropriate configuration.


Automatic Number Management Logic

Kyrios applies the following logic when GBP Call Tracking is enabled:

If the GBP number is already a Kyrios number

  • No changes are made.

  • Calls are already tracked correctly.

If the GBP number is a forwarding number

  • The existing number is moved to the secondary slot.

  • The Kyrios (LC) number is placed in the primary slot.

If the GBP number is not a forwarding number

  • The existing number is moved to the secondary slot.

  • The Kyrios (LC) number is placed in the primary slot.

  • The original number is set as a forwarding number for the Kyrios number.


SEO Impact

Moving the primary business number to the secondary slot has not been found to negatively impact Google Business Profile rankings.

This configuration follows Google’s best practices while allowing accurate call attribution and automation.


Verifying the Integration

After enabling GBP Call Tracking:

  1. Open your Google Business Profile listing.

  2. Confirm that the Kyrios (LC) number appears in the primary phone number slot.

  3. Place a test call to verify call tracking and reporting.

  4. Miss a test call to confirm missed call text back triggers correctly.


Common Issues and Fixes

Calls are not being tracked

  • Confirm GBP Call Tracking is enabled.

  • Verify the Kyrios number is set as the primary number in GBP.

Missed call text back is not triggering

  • Ensure missed call automation is enabled.

  • Confirm the call was unanswered.

Google account cannot be connected

  • Verify you are signing in with the Google account that manages the GBP listing.


FAQs

What happens if my GBP number is already a Kyrios number?
No changes are made. Calls are already tracked correctly.

What if my GBP number is a forwarding number?
The number is moved to the secondary slot and the Kyrios number becomes primary.

What if my GBP number is not a forwarding number?
The original number is moved to the secondary slot and configured as a forwarding number.

Will this affect my SEO rankings?
No. This configuration has not been shown to negatively impact SEO.

Do I need to update DNS, SSL, or CNAME records?
No. GBP call tracking does not require DNS or SSL changes.

Where do I enable GBP Call Tracking?
Go to Settings > Integrations and enable the toggle under GBP Configuration.

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