Who This Is For / When to Use
Use this trigger if you want to automate actions based on subscription lifecycle events like onboarding new subscribers, handling cancellations, or responding to failed payments.
What the Subscription Trigger Does
The Subscription trigger adds a contact to a workflow whenever a subscription event occurs that matches your selected filters.
This allows you to automate follow-ups, notifications, internal tasks, and retention actions based on subscription status changes.
Available Subscription Status Filters
You can trigger workflows using one or more of the following subscription statuses:
Active
Cancelled
Expired
Failed
Incomplete
Overdue
Paused
Scheduled
Trial
Unpaid
Each filter determines when the workflow should start.
How to Set Up the Subscription Trigger
Step 1: Open the Workflow Builder
Go to Automation > Workflows.
Click Create Workflow or open an existing workflow to edit.
Step 2: Add the Subscription Trigger
Click Add New Trigger.
Select Subscription from the trigger list.
Optionally rename the trigger for clarity (for example, Subscription Cancelled – No Product).
Step 3: Configure Subscription Filters
Under Filters, select the Status condition.
Choose one or more subscription statuses (for example, Cancelled).
Optionally add additional filters such as Global Products to narrow which subscriptions qualify.
Each filter further restricts when the workflow will run.
Step 4: Save the Trigger
Click Save Trigger to confirm your filter setup.
Add Workflow Actions
After the trigger is saved, add one or more actions such as:
Send an email or SMS
Notify a team member
Create or update records
Start a retention or onboarding sequence
Actions run only when the subscription event matches your trigger filters.
Save, Publish, and Test
Click Save in the top-right corner.
Toggle the workflow from Draft to Publish when ready.
Use Test Workflow to confirm the trigger fires correctly before going live.
You can also publish a workflow without actions if you only want to log or track subscription events.
Example Use Case
Scenario:
When a subscription is cancelled and no product is attached, send a feedback email.
Trigger Setup:
Trigger: Subscription
Status: Cancelled
Global Products: Is empty
Action:
Send an email asking why the subscription was canceled and offering re-engagement options.
Common Issues and Fixes
Workflow doesn’t trigger
Confirm the workflow is published.
Verify the subscription status matches the selected filter exactly.
Check that additional filters (such as product filters) are not excluding results.
Trigger fires unexpectedly
Review filters to ensure multiple conditions are not too broad.
Confirm the subscription event type is correct (for example, Cancelled vs Expired).
FAQ
What is the Subscription trigger?
It is a workflow trigger that runs when a subscription changes status, such as starting a trial, becoming active, or being canceled.
Can I trigger workflows for different subscription statuses?
Yes. You can select one or multiple statuses and add additional filters for precise control.
Can I automate emails and internal actions with this trigger?
Yes. Any workflow action can be used, including emails, notifications, record updates, and conditionals.
What’s the difference between Cancelled and Expired?
Cancelled means the subscription was manually stopped but may still be active until the billing period ends.
Expired means the subscription period has fully ended and access is no longer available.
Can I use multiple Subscription triggers in one workflow?
Yes. Multiple triggers can be added to handle different subscription scenarios.