Who This Is For / When to Use
Businesses running Facebook Lead Ads through Kyrios
Marketers experiencing low-quality or unresponsive leads
Teams optimizing lead forms, targeting, and tracking accuracy
1. Turn On Higher Intent for Lead Form Type
What This Does
Facebook’s Higher Intent option adds an extra confirmation step to lead forms, filtering out accidental or low-effort submissions.
How to Configure in Kyrios
Create or edit a Facebook Lead Ads campaign in Kyrios.
Open Lead Form Settings.
Select Higher Intent as the form type.
Why It Improves Lead Quality
Higher intent forms reduce impulsive submissions and increase the likelihood that leads are genuinely interested in your offer.
2. Ask for Short, Relevant Answers (Auto-Filled Fields)
What This Does
Auto-filled fields reduce friction while still capturing usable contact data.
How to Configure in Kyrios
Enable auto-filled fields such as:
Full name
Email address
Phone number
Avoid long-form or open-ended questions unless required for qualification.
Why It Improves Lead Quality
You collect accurate contact information without overwhelming users, increasing completion rates while maintaining relevance.
3. Ask Only for Necessary Information
What This Does
Removing unnecessary questions keeps the form focused and reduces abandonment.
How to Configure in Kyrios
Review your lead form questions.
Keep only:
Contact information
One or two qualification questions directly tied to conversion intent
Use Kyrios AI recommendations to validate field selection.
Why It Improves Lead Quality
Lower friction leads to higher completion rates while still capturing enough data to qualify interest.
4. Remove Facebook In-Stream Video Placements
What This Does
In-stream video placements often attract distracted users who are not actively seeking your offer.
How to Configure in Kyrios
Open Placements in your Facebook campaign settings.
Disable In-Stream Video Placements.
Prioritize:
Facebook Feed
Instagram Feed
Stories
Why It Improves Lead Quality
Your ads reach users who are actively browsing rather than passively watching content.
5. Add a Greeting to Your Lead Form
What This Does
A greeting sets expectations and explains value before the user submits their information.
How to Configure in Kyrios
Edit the Intro section of your Facebook lead form.
Add a short greeting explaining:
Who the form is for
What happens after submission
Use Kyrios AI to personalize tone and messaging.
Why It Improves Lead Quality
Clear context builds trust and reduces submissions from users who are not a good fit.
6. Use Retargeting, Lookalikes, and Detailed Interests
What This Does
Advanced targeting focuses spend on users with higher conversion likelihood.
How to Configure in Kyrios
Enable Retargeting for:
Website visitors
Past ad engagers
Existing contacts
Create Lookalike Audiences based on high-quality leads.
Refine Detailed Interests using Kyrios AI audience insights.
Why It Improves Lead Quality
Your ads reach users with proven interest or behavioral similarity to your best leads.
7. Use the Conversions API (CAPI)
What This Does
Conversions API sends server-side data to Facebook, improving tracking accuracy and optimization.
How to Configure in Kyrios
Enable Conversions API in Kyrios Ads settings.
Allow Kyrios to send server-side conversion events automatically.
Verify event delivery inside your campaign diagnostics.
Why It Improves Lead Quality
Facebook receives more complete conversion data, resulting in:
Better optimization
Lower cost per lead
Stronger retargeting accuracy
Common Issues and Fixes
Leads submitting fake or incomplete data
→ Enable Higher Intent forms and require phone number auto-fill.
High volume but low conversion
→ Remove in-stream placements and narrow targeting.
Facebook reporting missing conversions
→ Enable Conversions API to restore lost tracking signals.