What Pay Per Sale Does
Pay Per Sale tracks affiliate-referred contacts from the original campaign source to a qualifying purchase. A qualifying journey can include:
A contact clicks an affiliate link.
The contact submits a Form, completes a Survey, or books a Calendar.
The contact completes a qualifying purchase within the tracking window.
The affiliate becomes eligible for a commission.
Pay Per Sale helps connect affiliate activity to actual revenue outcomes.
How to Access Affiliate Manager
Go to Marketing from the left menu.
Click Affiliate Manager in the top navigation.
Use this path to access affiliate campaign tools.
Start an Affiliate Campaign
If no affiliate campaigns exist yet, click Start Your First Affiliate Campaign.
This opens the campaign creation flow.
Use this screen when starting your first affiliate campaign from the Affiliate Manager landing page.
Add a New Campaign
From the Campaign area, click Add to create a new affiliate campaign.
The Campaign page also shows performance totals, including revenue generated, customers, churned customers, and leads.
Choose the Campaign Source
In Campaign Details, choose where the affiliate link should send traffic.
Supported sources include:
Funnels
Websites
Stores
External Website
Forms
Surveys
Calendar
For this article, select Forms, Surveys, or Calendar when setting up Pay Per Sale for those sources.
After selecting the source, choose the specific Form, Survey, or Calendar affiliates will promote.
Pay Per Lead vs. Pay Per Sale
Pay Per Lead and Pay Per Sale reward different outcomes. Pay Per Lead rewards affiliates when a referred contact submits a Form, completes a Survey, or books a Calendar. Pay Per Sale rewards affiliates when a referred contact completes a qualifying purchase within the tracking window. Pay Per Lead and Pay Per Sale cannot both be enabled for the same Forms, Surveys, or Calendar campaign setup.
Use Pay Per Lead for submission-based campaigns. Use Pay Per Sale for revenue-based campaigns.
Set a Pay Per Lead Commission
Select Pay Per Lead when affiliates should be paid for each qualified lead generated.
Use this option when the main goal is lead generation, not completed purchases.
Set a Pay Per Sale Commission
Select Pay Per Sale when affiliates should be paid only after a qualifying sale is completed. Pay Per Sale commissions can be used:
A flat amount
A percentage of the sale value
Use a flat amount when each sale has a similar value. Use a percentage when sale values vary by product, service, or package.
Advanced Commission Settings
Advanced Commission Settings let you control how commissions apply to products, time-based commission rules, payment duration, and tiered commission structures.
Available settings may include:
Customise Commission Per Product
Variable commission amounts over time
Commission payment duration
Multiple tiers with custom commissions
Product-based settings may be unavailable when the selected source does not use specific product listings.
Product-Based Attribution
Product-based attribution helps ensure affiliates are rewarded only for products connected to the campaign setup. If products are associated with the campaign, Pay Per Sale tracking applies to those products. For Forms and Surveys embedded inside Funnels or Websites:
If the Funnel or Website has products, those products are used for Pay Per Sale tracking.
If the Funnel or Website does not have products, Form-level products are not automatically surfaced for Pay Per Sale tracking.
Pay Per Sale for Calendar Bookings
Pay Per Sale applies to Calendars only when payment is enabled. If payment is not enabled for the Calendar, the booking can still support lead tracking, but it does not qualify for Calendar-based Pay Per Sale commission tracking.
How to Set Up Pay Per Sale for Forms, Surveys, and Calendars
Go to Marketing > Affiliate Manager.
Open the Campaigns area.
Create a new campaign or open the campaign setup flow.
Choose Forms, Surveys, or Calendar as the campaign source.
Select the specific Form, Survey, or Calendar affiliates will promote.
Go to Set Commission.
Select Pay Per Sale.
Choose a flat amount or percentage commission.
Enter the commission value.
Configure product attribution if needed.
Review the tracking window.
Confirm Pay Per Lead is not enabled for the same setup.
For Calendar campaigns, confirm payment is enabled.
Save or publish the campaign.
Assign affiliates and share their affiliate links.
Common Issues and Fixes
Pay Per Sale is not tracking Calendar bookings
Confirm payment is enabled on the Calendar. Calendar Pay Per Sale requires payment to be enabled.
Product-based commissions are not available
The selected source may not use specific product listings, or the campaign source may not have products configured.
Affiliates are not earning commissions
Confirm the contact used the affiliate link, completed the required source action, and made a qualifying purchase within the tracking window.
FAQ
Can I enable Pay Per Lead and Pay Per Sale together?
No. Pay Per Lead and Pay Per Sale are mutually exclusive for Forms, Surveys, and Calendar campaign setups.
When does an affiliate earn a Pay Per Sale commission?
An affiliate can earn a commission when a referred contact submits a Form, completes a Survey, or books a Calendar, then completes a qualifying purchase within the tracking window.
Can I use a flat commission instead of a percentage?
Yes. Pay Per Sale commissions can be configured as either a flat amount or a percentage of the sale value.
Does Pay Per Sale work for Calendar bookings without payment?
No. For Calendars, Pay Per Sale applies only when payment is enabled.
What happens when a Form or Survey is embedded inside a Funnel or Website?
If the Funnel or Website has products, only those Funnel or Website products are considered for Pay Per Sale tracking.
Are Form-level products automatically used when a Form is embedded in a Funnel or Website with no products?
No. If the Funnel or Website has no products, Form-level products are not automatically surfaced for Pay Per Sale tracking.
Should I use Pay Per Lead or Pay Per Sale?
Use Pay Per Lead to reward submissions or bookings. Use Pay Per Sale to reward affiliates only after a qualifying purchase.