Who This Is For / When to Use
Use this guide if you want to:
Run Microsoft Bing Ads with lower average cost per click
Create ads using AI instead of manual setup
Generate targeting, keywords, and ad copy automatically
Launch or draft ads without complex configuration
Run ads across Bing and other connected ad platforms
Why Run Bing Ads
Bing is the second most popular search engine after Google and processes over 900 million searches per day.
Key advantages of Bing Ads include:
Lower competition compared to Google Ads
Cost per click that can be up to 70% lower
Access to Microsoft platforms like Bing and LinkedIn
Strong performance for local and service-based businesses
How to Create Bing Ads with AI
Step 1: Select Microsoft Bing Ads
Open the AI ad creation flow.
Select Microsoft Bing Ads as your starting platform.
This enables Bing-focused targeting while still allowing cross-platform ad generation.
Step 2: Enter Basic Campaign Details
Provide a few lines of information:
Your website or landing page
What you want to promote
Example: Organic juice shopYour business name
The AI uses this information to build the campaign structure.
Step 3: Generate the Ad Content
Tap Generate Description to complete the AI prompt.
Tap Generate Content.
The AI will automatically:
Write ad headlines and descriptions
Recommend targeting options
Select keywords and match types
Build the campaign structure
Multi-Platform Ad Creation
Even though you selected Microsoft Bing Ads, the AI also prepares ads for:
Facebook Ads
Google Ads
TikTok Ads
LinkedIn Ads
Any other connected ad platforms
All ads are generated from the same input and optimized per platform.
Review Keywords and Ad Variations
Keyword Selection and Budget Protection
The AI automatically:
Selects relevant keywords
Applies match types to help protect your budget
Suggests additional keywords you can add manually
You can review and edit keywords before launch.
Ad Combinations and Testing
The system generates multiple ad variations to:
Test headlines and descriptions
Improve performance over time
Increase lead and conversion potential
All variations are visible before launch.
Location Targeting
You can choose where your Bing Ads appear by selecting:
A city
A state or region
A country
A radius around an address or ZIP code
Location targeting can be adjusted at any time.
Edit Ads and Set Budget
Before launching, you can:
Edit headlines and descriptions
Review all generated ad copy
Set your daily ad budget
All changes are applied before the campaign goes live.
Save or Launch Your Bing Ads
At the final step, you can choose to:
Save the ad as a draft to launch later
Tap Create to launch the ad immediately
Once live, you can view results and performance directly in your dashboard.
LinkedIn Ads Reminder
LinkedIn is also part of the Microsoft Ads ecosystem.
You can launch LinkedIn Ads using the same AI-driven workflow when your accounts are connected.
FAQ
Do I need to write ad copy manually?
No. The AI automatically generates headlines, descriptions, and variations. You can edit them if needed.
Can I save my Bing Ads without launching?
Yes. You can save ads as drafts and launch them later.
Does this only create Bing Ads?
No. Selecting Bing Ads also generates ads for other connected platforms like Google, Facebook, TikTok, and LinkedIn.
Can I change keywords and targeting before launch?
Yes. Keywords, match types, locations, and budgets can all be reviewed and edited before launching.