What Are Account Groups in Social Planner
An account group lets you bundle multiple connected social media accounts together.
When you post using a group:
One post is sent to all accounts in the group
Accounts remain connected individually
Analytics are still tracked per account
Groups only affect post selection, not account connections.
Step 1: Open Social Planner
Go to Marketing
Select Social Planner
Make sure you are on the Planner tab
Step 2: Open the Account Selector
In the Planner view, click Select a social account
The account selector dropdown will open
Step 3: Create a New Group
In the account selector, click Create New Group
The Create New Group modal opens
Enter a Group Name
Use Add accounts to group to select accounts
Click Create
Step 4: Use and Manage Groups
Select a Group
Groups appear under the Groups section
Select a group to target all included accounts at once
Edit a Group
Click the pencil (edit) icon next to the group
Update the group name or account selection
Click Save Changes
Delete a Group
Open the group editor
Click Delete
Confirm deletion
Deleting a group does not disconnect any social media accounts.
What Happens After Creating a Group
Once a group is created, you can:
Create a post
Select the group instead of individual accounts
Publish or schedule one post across all accounts in the group
This is ideal for:
Cross-platform announcements
Campaign posts
Brand-wide updates
Important Notes
An account can belong to multiple groups
Groups can mix different platforms (Facebook, LinkedIn, Instagram, etc.)
Groups do not affect permissions or connections
Deleting a group does not remove or disconnect accounts
FAQ
Can I add the same account to multiple groups?
Yes. An account can be included in as many groups as needed.
Is there a limit to how many accounts a group can contain?
No. You can add as many connected accounts as needed.
Will deleting a group disconnect my social accounts?
No. Deleting a group only removes the grouping. All accounts remain connected.
Can I schedule posts using a group?
Yes. Selecting a group allows you to schedule one post for all accounts in that group.
Can I mix platforms in the same group?
Yes. A group can include accounts from different platforms.
How do I edit an existing group?
Click the pencil icon next to the group name to edit its name or accounts.
Will analytics still show per account?
Yes. Even when posting as a group, performance data is tracked individually per account.