Who This Is For / When to Use
This feature is for store owners who want to:
Create high-conversion landing pages for specific products
Customize product layouts beyond the default PDP
Run paid ads or promotions to tailored product pages
Control product storytelling, layout, and content placement
What Is a Custom Product Detail Page
A Custom Product Detail Page (PDP) is a fully customizable page that replaces the default product page for assigned products.
Each product can be assigned to one custom PDP only.
Custom PDPs allow control over:
Layout and sections
Media placement
Product information display
Reviews, related products, and CTAs
Create a New Store (If Not Already Created)
Navigate to Stores.
Click + New Store.
Create a Custom Product Detail Page
Step 1: Add a New Page
Open your store.
Go to Pages.
Click Add New Page.
Enable Create Custom Product Details Page.
Step 2: Assign Products to the Custom PDP
Enter a page name and path.
Use the product selector to assign one or more products.
Each product can only belong to one custom PDP at a time.
Design and Customize the PDP
Step 3: Customize the Page Layout
Use the builder to design the page using:
Sections and rows
Images and galleries
Descriptions and testimonials
Reviews and related products
This page functions like a dedicated product landing page.
Step 4: Configure Product Detail Settings
From the Product Detail settings panel, you can:
Assign or reassign products
Align product images (Left / Right)
Toggle visibility for:
Add to Cart
Buy Now
Description
Related Products
Adjust typography and styling
Save and Publish
Review your layout and product assignments.
Click Save.
Click Publish.
Once published, assigned products automatically route to this custom PDP.
How Routing Works
Any link to the assigned product (product list, search, external link, ad)
→ opens the custom PDPIf the custom PDP is deleted
→ the product automatically falls back to the default PDP
No manual reassignment is required.
Key Rules and Limitations
One product = one custom PDP
Products cannot be assigned to multiple custom PDPs
Custom PDPs do not affect other products
Default PDP remains unchanged for unassigned products
Best Practices
Use high-quality images and lifestyle visuals
Match PDP design to ad or campaign messaging
Add reviews or testimonials for social proof
Use anchor links for long product pages
Keep CTAs clear and visible above the fold
FAQ
Can a product be assigned to multiple custom PDPs?
No. Each product can only be assigned to one custom PDP at a time.
What happens if I delete a custom PDP?
The product automatically reverts to the default product detail page.
Will customers always land on the correct PDP?
Yes. All product links route customers to the assigned custom PDP if one exists.
Can I reassign a product later?
Yes. You can reassign products from the PDP settings at any time.
Is there a limit to the number of custom PDPs?
There is no functional limit. Availability depends on your plan.
Can I edit a custom PDP after publishing?
Yes. Any changes made and saved are reflected immediately on the live page.
Are custom PDPs suitable for ads and promotions?
Yes. They are ideal for paid ads, influencer campaigns, and seasonal promotions.