Who This Is For / When to Use
Users creating ads with Kyrios AI Ads
Advertisers unsure whether a website or landing page is required
Anyone blocked by a required URL field during ad creation
Use this article before launching ads if you are unsure whether you need a landing page.
Short Answer
Yes and no.
It depends on the ad type you are creating.
When You DON’T Need a Landing Page
You do not need a landing page if your ad does not send users to a website when clicked.
Supported Ad Types
Facebook / Instagram Lead Ads
Facebook / WhatsApp / Instagram Messenger Ads
Google Call Ads
YouTube Discovery Ads
These ads capture leads, calls, or messages directly on the platform.
When You DO Need a Landing Page
You must have a landing page if users are redirected to a website after clicking the ad.
Supported Ad Types
Facebook / Instagram Traffic or Conversion Ads
Google Search Ads
Google Display Ads
TikTok Ads
LinkedIn Ads
Snapchat Ads
YouTube In-Stream Ads
These ads rely on a destination URL for performance and tracking.
Why Kyrios Still Asks for a Landing Page URL
Kyrios requests a URL even for some non-landing-page ad types.
Primary Reasons
To generate relevant AI ad copy
To improve targeting accuracy
To increase click-through rate (CTR)
The ChatGPT prompt is the most important input, but the URL provides additional business context.
Platform Requirements (Important)
Some ad platforms require a website URL for verification, even if users never visit it.
Example
Facebook Lead Ads require a website URL to:
Verify your business
Auto-fill lead forms
Comply with Meta policies
This requirement comes from the platform, not Kyrios.
What If I Don’t Have a Landing Page?
If you are running ads that don’t require a landing page, you can use alternative links.
Acceptable Alternatives
Facebook Business Page URL
Instagram profile link
Google Business Profile
PDF link
Other active social media URLs
These links are used for context and verification, not redirection.
Best Practice Recommendation
For ads that do send users to a website:
You should create a landing page
Ad performance depends heavily on the destination experience
Strong ads cannot compensate for weak landing pages
You may use any website or landing page builder that suits your business.
Common Issues and Fixes
I Can’t Continue Without Adding a URL
The selected ad type or platform requires a URL
Add a website or approved alternative link
My Ad Doesn’t Use a Website, but It Still Asks for One
This is expected behavior
The URL is used for AI generation or platform verification
I Don’t Have Any Website at All
Use a business profile or social link
Consider creating a basic landing page for better results