Who This Is For / When to Use
This guide is for users who want to run Spotify Ads through Kyrios to reach listeners with audio and companion banner ads.
Use this article when:
Launching Spotify Ads for the first time
Creating audio ads with AI voice generation
Targeting podcast listeners or audio audiences
Setting up creatives for Spotify campaigns
What Is a Spotify Ad
A Spotify Ad is an audio-based advertisement that plays between songs or podcast episodes, often paired with a clickable companion image.
Spotify Ads are effective for:
Brand awareness
Local or regional promotion
Reaching users in a listening mindset
Podcast and interest-based targeting
Requirements Before Creating a Spotify Ad
Before creating a Spotify Ad, confirm the following:
A Spotify Ad Studio account is available
The Spotify account is connected in Kyrios
A business website, name, and description are ready
Audio content is 30 seconds or less
How to Create a Spotify Ad in Kyrios
Step 1: Connect Your Spotify Ad Studio Account
Spotify Ads must be connected before creation.
Go to Connect Platforms
Connect your Spotify Ad Studio account
Step 2: Open Spotify Ads in the Advertise Tab
Go to the Advertise tab
Select Spotify Ads
Step 3: Enter Website, Language, and Business Details
These details are used to generate ad content.
Enter your website URL
Choose your preferred language
Add:
Business, product, event, or idea description
Campaign or ad name
Step 4: Create Audio Ads Using the AI Voice Generator
Kyrios includes a built-in AI audio generator for Spotify Ads.
Open Generate Audio from Text
Enter the text you want converted into audio
Click Generate
Review the generated audio file
Audio requirements:
Maximum length: 30 seconds
Clear, conversational tone recommended
Creative Requirements for Spotify Ads
Required Creative Assets
Spotify Ads require:
1 audio file
At least 1 logo
1 square companion image
Upload an image
Upload a logo
Attach the generated or uploaded audio file
Add a short tagline (optional)
How Spotify Ad Targeting Works
Podcast and Interest-Based Targeting
Spotify allows targeting based on listening behavior.
You can target by:
Podcast topics (e.g., Real Estate, Finance, Business)
Listener interests
Content categories relevant to your message
Demographic and Age Targeting
You can further refine delivery by:
Gender
Age ranges
Age-restricted advertising (if required)
Location Targeting
Spotify supports hyper-local targeting.
You can target by:
Country
State or region
City
ZIP or postal code
This ensures ads reach listeners in specific geographic areas.
Visual Elements and Ad Templates
Spotify Ads include visual components displayed while audio plays.
You can:
Upload custom companion images
Upload brand logos
Use Kyrios AI-powered creative generation tools
Strong visuals increase recall and click-through rates.
What Happens After Creation
Once the ad is created:
Spotify reviews the ad
Approved ads begin delivery
Performance metrics become available in Kyrios
No additional manual steps are required after launch.
Common Issues and Fixes
Audio won’t generate
Ensure:
Text is entered before clicking Generate
Audio length is under 30 seconds
Language selection matches content
Campaign won’t publish
Check that:
Audio, image, and logo are uploaded
Targeting is selected
Spotify account is connected
Ad not delivering
Delivery may be limited if:
Targeting is too narrow
Budget is too low
Ad is still under review