Who This Is For / When to Use
This article is for Kyrios users running Google Ads who want to track offline conversions such as form submissions, purchases, phone calls, surveys, or chat interactions using Kyrios workflows and Google Ads conversion imports.
Step 1: Create a New Conversion Action in Google Ads
A Google Ads conversion action defines what offline event Google should count as a conversion when triggered by Kyrios.
Log in to Google Ads.
Go to Tools & Settings → Conversions.
Click + New conversion action.
Select the Conversion Source
Choose Import to upload conversions from another system.
Select What to Import
Select CRMs, files, or other data sources.
Choose Track conversions from clicks.
Skip Data Source Connection
Select Skip this step and set up a data source later. Kyrios will send conversions via workflows.
Step 2: Set the Conversion Goal
The conversion goal tells Google Ads how to categorize and optimize the conversion.
In Goal and action optimization, open the goal category list.
Select Converted lead (Recommended).
If your UI looks different, still choose Converted lead as the conversion goal.
Step 3: Name the Conversion Action
The conversion name must exactly match the name used later in Kyrios workflows.
Enter a clear conversion name (example:
Click).Copy and save this name exactly as written.
Important: The conversion name is case‑sensitive. Any mismatch will cause workflow errors.
Step 4: Configure Conversion Value
Conversion values allow Google Ads to measure performance.
Choose one option:
Use the same value for each conversion
Use different values for each conversion
Don’t use a value (not recommended)
Step 5: Configure Count, Window, and Attribution
These settings control how Google records conversions.
Count
Select One to count only the first conversion per ad click. This is recommended for leads.
Click‑Through Conversion Window
Set the window to 90 days.
Attribution Model
Select Use attribution in Google Ads and choose First click.
Click Create and continue, then Done.
Step 6: Create a Kyrios Workflow to Send Conversions
Kyrios workflows send offline conversion data to Google Ads.
Supported Workflow Triggers
Google Ads conversion actions work with:
Form Submission
Order Purchases
Survey Submission
Incoming Phone Calls / Number Pool Calling
Chat Widget (Customer Replied)
Step 7: Configure Workflow for Forms, Orders, or Surveys
This workflow sends lead‑based conversions.
Create a new workflow.
Select a trigger:
Form Submitted
Order Form Submitted
Survey Submitted
Add filters to target the correct form or survey.
Add an action: Add to Google Adwords.
Configure the Google Ads Action
Choose Other as the Google Ads option.
Enter the exact Conversion Name from Google Ads.
Map required fields and save.
Publish the workflow.
Step 8: Configure Workflow for Number Pool Calling
This workflow tracks phone call conversions.
Create a workflow with trigger Call Status.
Set filters:
Call Direction: Incoming
Select the correct Pool Number
Add action Add to Google Adwords.
Choose Other and enter the exact conversion name.
Step 9: Configure Workflow for Chat Widget
This workflow tracks chat‑based conversions.
Create a workflow.
Select trigger Customer Replied.
Add action Add to Google Adwords.
Choose Other and enter the exact conversion name.
Step 10: Custom Mapping for Attribution IDs
Custom mapping ensures Google can attribute conversions correctly.
Enable Custom Mapping and map:
GCLID
WBRAID
GBRAID
These identifiers are automatically saved on contacts when leads originate from Google Ads.
Common Issues and Fixes
Conversion Not Appearing in Google Ads
Cause: Conversion name mismatch between Google Ads and Kyrios.
Fix: Ensure the conversion name matches exactly, including capitalization.
Workflow Shows Error Status
Cause: Google Ads cannot find the conversion action.
Fix:
Confirm the conversion exists in Google Ads.
Verify the Google Ads account is connected.
Re‑check conversion name spelling.
How Long Conversion Uploads Take
Google Ads conversions are uploaded within 5 minutes after workflow execution and typically appear in Google Ads within 10 minutes.
Google Ads Conversion Actions in Kyrios Ad Manager
Kyrios Ad Manager allows creating and managing Google Ads offline conversion actions directly.
Navigate to Marketing → Ad Manager → Settings → Google Ads → Conversions to create or edit conversion actions.
Dataset Support for Meta Conversions
Kyrios supports multiple datasets for Meta conversions.
Go to Ad Manager → Settings → Meta → Conversions, then click + Create new
dataset.
FAQs
How do I know my Google Ads conversion is working?
Check the workflow Execution Logs. Successful executions confirm the conversion was sent.
Does this work with all workflows?
No. Only Form Submission, Order Purchases, Surveys, Incoming Calls, Number Pool Calling, and Chat Widget triggers are supported.
What are GCLID, WBRAID, and GBRAID?
These are Google click identifiers added to URLs after ad clicks. Kyrios requires at least one of these IDs on the contact record to send a conversion to Google Ads.