Who This Is For / When to Use
Use Messenger Ads if you:
Want to generate leads through conversations instead of landing pages
Prefer chat-based engagement over form submissions
Run ads on Meta platforms and want faster responses
What Messenger Ads Do
Messenger Ads:
Send users directly into a conversation with your business
Use AI-generated targeting and ad copy
Support automated questions and replies
Allow real-time responses inside messaging platforms
Creating a Messenger Ad
Go to your Ads tab.
Select Messenger Ads.
Enter your prompt to generate targeting and ad copy using the AI assistant.
Open the Creative section to review the generated ad.
Choosing Conversation Channels
You can start conversations on:
Facebook Messenger
WhatsApp
Instagram
Select the channel where your audience is most active.
Setting Up Automated Conversations
Click Edit Conversation.
Add business questions and automated answers.
Create up to five custom questions.
Save your conversation flow.
These questions help qualify leads before a live response.
Reviewing Targeting Settings
Before launching, review and adjust targeting:
AI-recommended targeting
Interest-based targeting
Remarketing audiences
Lookalike audiences
Location targeting
Age and gender targeting
Targeting can be edited manually at any time.
Setting Budget and Launching
Enter your ad budget.
Review the ad creative and targeting.
Launch your Messenger Ad.
Once live, ads begin sending users into conversations.
Managing Conversations and Results
After launch, you can:
Respond to conversations directly inside your connected messaging platforms
Monitor ad performance and conversation activity
Track results from the Messenger Ads dashboard
This keeps engagement and reporting in one place.
Why Use Messenger Ads
Messenger Ads help you:
Start high-intent conversations
Reduce friction compared to landing pages
Respond faster to potential customers
Drive results through direct engagement
FAQ
What are Messenger Ads?
Messenger Ads are paid ads that send users directly into a conversation with your business on supported messaging platforms.
Which platforms are supported?
Messenger Ads support Facebook Messenger, WhatsApp, and Instagram.
Can I automate questions in Messenger Ads?
Yes. You can add up to five custom questions with automated replies to qualify leads.
Do Messenger Ads use AI?
Yes. AI is used to generate ad copy and targeting recommendations based on your prompt.
Can I edit targeting before launching?
Yes. You can modify AI-recommended targeting, add remarketing or lookalike audiences, and adjust demographics.
Where do I respond to messages?
You can respond directly inside your connected messaging platforms and track results in the ads dashboard.