Who This Is For / When to Use
Use this action if you want to automatically remove contacts from Facebook Custom Audiences based on lifecycle changes, exclusions, or suppression logic inside a workflow.
Common use cases include:
Removing converted leads from retargeting audiences
Excluding customers from prospecting ads
Cleaning up audiences when a contact reaches a defined status
Prerequisites
Before using this action, ensure the following are complete:
A Facebook account is connected to your Kyrios account
A Facebook page is selected during the connection process
The contact exists in your CRM and entered the workflow through a trigger
Step 1: Create or Open a Workflow
Navigate to Automations → Workflows.
Click Create Workflow, or open an existing workflow.
Step 2: Add a Workflow Trigger
In the workflow builder, click Add New Trigger.
Select and configure the trigger that should enroll contacts into this workflow.
Step 3: Add the Facebook – Remove From Custom Audience Action
Click the + icon below the trigger.
In the Actions panel, search for Facebook or open the Marketing category.
Select Facebook – Remove From Custom Audience.
Step 4: Configure the Action
(Optional) Update the Action Name to change how it appears in the workflow builder.
Click Connect to connect your Facebook account if it is not already connected.
Select the appropriate Facebook page and Custom Audience.
Click Save Action.
Step 5: Save, Test, and Publish the Workflow
Click Save in the top-right corner of the workflow builder.
Use Test Workflow to validate the action.
Toggle the workflow from Draft to Publish when ready.
Common Issues and Fixes
Action does not remove the contact
Confirm the contact exists in the selected Facebook Custom Audience.
Verify the Facebook account and page connection is active.
Ensure the workflow trigger is firing correctly.
Facebook option does not appear
Check that the Facebook integration is connected at the account level.
Refresh the workflow builder after connecting Facebook.
FAQ
What does the Facebook – Remove From Custom Audience action do?
This action removes a contact from a selected Facebook Custom Audience automatically when they reach that step in the workflow.
What is required to use this action?
You need:
A connected Facebook account
A selected Facebook page
A contact enrolled into the workflow
Can I rename this action in the workflow?
Yes. You can change the Action Name for display purposes in the workflow builder. This does not affect functionality.
What happens if the contact is not in the Custom Audience?
If the contact is not part of the selected Custom Audience, no removal occurs and the workflow continues.
Can I test this action before publishing?
Yes. Use the Test Workflow button to validate the action before switching the workflow to Publish.
Is there a limit to how many contacts can be removed?
No. Contacts are processed individually as they meet the workflow trigger conditions. There is no volume limit.