Who This Is For / When to Use
This report is for account owners, marketers, and managers who want to understand which channels create leads, how those leads enter Kyrios, and which sources contribute to revenue.
Use the Attribution Report when evaluating marketing performance, integrations, or manual lead entry impact.
What the Attribution Report Tracks
The Attribution Report identifies how and where leads are created, including:
Kyrios UI (manually created leads)
Third-party integrations (Zapier or other inbound tools)
Other tracked sources and mediums
It supports both lead count and revenue-based attribution views.
Accessing the Attribution Report
Navigate to Reporting.
Click Attribution Report.
Select a date range at the top of the report.
Choose between First Attribution and Last Attribution as needed.
Attribution Type: First vs Last
First Attribution shows where the lead originally came from.
Last Attribution shows the most recent source before conversion.
Use First Attribution to measure discovery channels.
Use Last Attribution to measure closing or conversion influence.
Key Metrics Overview
At the top of the report, you will see summary cards:
Revenue Closed – Total revenue attributed to the selected sources
Won – Number of won opportunities
Total Leads – Number of leads attributed in the selected period
These metrics update based on date range and attribution type.
Revenue vs Leads Toggle
You can switch between:
Revenue view
Leads view
This toggle changes charts and tables to reflect either monetary performance or lead volume.
Leads by Source
The Leads by Source chart shows where leads originate at a high level.
Examples include:
Manual (Kyrios UI)
Third-party integrations
Other sources
This helps identify which sources drive the most inbound activity.
Leads by Medium
The Leads by Medium section breaks leads down further by how they entered the system.
Examples:
Form submissions
Conversations
API or integration-based entries
A table next to the chart shows:
Medium category
Medium name
Total leads per medium
This makes it easy to compare medium performance side by side.
Common Issues and Fixes
Lead Data Appears Incomplete
This usually occurs when attribution data is missing at the point of lead creation.
Fix: Confirm that forms, integrations, and manual entry processes are configured to pass source and medium data correctly.
Leads Showing as “Other”
This means Kyrios could not match the lead to a defined source or medium.
Fix: Review integration mappings and form configurations to ensure attribution fields are populated.