Who This Is For
This update is for users who build workflow automations that depend on timing, scheduling, contact replies, appointment events, or conditional delays.
It is especially useful for:
Businesses building nurture or follow-up automations
Teams using appointment reminders or booking workflows
Users waiting for replies, clicks, or engagement events
Advanced workflow builders using dynamic timing logic
Users who previously struggled with configuring Wait actions
What Changed in the Wait Action
The Wait action now includes:
Intent-based wait type selection
Recurring wait schedules
AI-powered Wait setup
Single-step specific date waits
Dynamic wait durations
Seconds as a supported wait unit
Grouped wait types
Context-aware wait recommendations
The redesign simplifies workflow setup and reduces configuration confusion.
New Intent-Based Wait Selection
The old dropdown-based setup has been replaced with a card selection interface.
Instead of searching through nested dropdowns, users now select what they want the contact to wait for first, then configure the wait settings.
Available wait types include:
A set period of time
A specific date and time
A recurring schedule
An upcoming appointment or booking
The contact to reply
The contact to take an action
Specific conditions to be met
This structure makes Wait configuration faster and easier to navigate.
Recurring Wait Schedules
The Wait action now supports recurring schedules.
Users can configure waits that repeat:
Weekly
Monthly
Yearly
Weekly schedules support selecting specific days and times.
Example:
Every Monday, Tuesday, and Wednesday at 9:00 AM
This is useful for:
Recurring reminders
Weekly follow-ups
Subscription renewals
Scheduled check-ins
Annual or monthly workflows
Wait Until a Specific Date in One Step
Previously, users had to configure:
A Set Event Start Date action
A separate Wait action
Now, users can configure a specific date directly inside the Wait action.
Users can:
Select a fixed date and time
Choose how the contact should proceed
Define behavior if the selected date has already passed
This significantly reduces workflow complexity.
AI-Powered Wait Setup
The Wait action now includes a Set up with AI option.
Users can describe the desired wait behavior in natural language, and the AI Builder automatically generates a configured Wait action.
Example prompts:
“Wait 2 days then resume on weekday mornings”
“Wait until a specific date”
“Wait one hour before their appointment”
After generating the configuration, users can:
Add the Wait action directly to the workflow
Modify the generated setup before saving
This reduces manual configuration time for complex wait logic.
Dynamic Wait Durations
Wait durations can now use dynamic values instead of fixed numbers.
Users can pull wait duration values from:
Custom fields
Contact fields
Supported variables
This allows workflows to adapt automatically based on record data.
Example use cases:
Wait based on subscription length
Wait using onboarding timelines
Delay follow-ups based on customer-specific settings
Seconds Are Now Supported
The Wait action now supports seconds as a time unit.
Users can create rapid timing sequences using:
Seconds
Minutes
Hours
Days
This is useful for:
Rapid-fire automation sequences
Short engagement delays
Testing workflows
Multi-step action timing
Grouped Wait Types
Related wait conditions are now grouped together to reduce clutter.
Examples include:
Contact reply events grouped into one category
Contact actions grouped into one category
Appointment and booking waits unified into one selection area
This makes the Wait action easier to scan and configure.
Context-Aware Wait Recommendations
The Wait action now adapts based on workflow context.
Example:
If the Wait action is added immediately after:
Send SMS
Send Email
Send WhatsApp message
The option to wait for a contact reply is automatically prioritized at the top of the selection screen.
This helps users find the most likely wait condition faster.
Why This Matters
The Wait action was previously one of the most common sources of workflow support tickets.
Two major issues caused most confusion:
Users did not realize that waiting until a specific date required a separate Set Event Start Date action.
Contact Reply waits were hidden under CRM Events while Time Delay was the default option.
The redesigned Wait action solves these problems by:
Introducing a single-step date wait setup
Replacing dropdown-heavy navigation with intent-based cards
Automatically surfacing the most relevant wait types
Adding AI-assisted configuration
The result is faster workflow setup, fewer configuration errors, and a more intuitive automation experience.
FAQ
Can I create recurring waits in workflows?
Yes. The Wait action now supports recurring weekly, monthly, and yearly schedules.
Can I wait until a specific date without using another action?
Yes. Specific date waits are now configured directly inside the Wait action.
Can Wait durations use custom field values?
Yes. Wait durations can now dynamically pull values from supported fields and variables.
Does the Wait action support seconds?
Yes. Seconds are now available as a supported wait unit.
Can AI configure Wait actions automatically?
Yes. The Set up with AI feature allows users to describe wait behavior in natural language and generate a configured Wait action automatically.
Does the Wait action change based on workflow context?
Yes. Relevant wait types are automatically prioritized based on nearby workflow actions.