Who This Is For / When to Use
Users running ads through Kyrios AI Ads Manager
Advertisers reviewing benchmark performance scores
Anyone unsure whether to edit, pause, or relaunch an ad
Use this article when you see a message indicating your ad is above or below benchmarks.
How Benchmark Scoring Works
Kyrios compares your ad’s performance to:
Industry benchmarks for your platform and objective
Kyrios internal performance data
Benchmark scores are shown:
On or before Day 7 after launch
Again on or before Day 14
Benchmark scores do not retroactively change.
Important: The Ad Learning Phase
All major ad platforms (Facebook, Google, TikTok, and others) use a learning phase.
What Happens During the Learning Phase
Platforms collect data from ~50 optimization events
The system learns who to show your ad to and when
Performance may fluctuate
What You Should NOT Do
Do not edit ads during the first 7 days
Do not frequently change targeting or creative
Do not judge results too early
Edits during this phase can reset learning and delay optimization.
If Your Ad Is Above Benchmarks
If your ad is marked Above Benchmarks:
No action is required
Let the algorithms continue optimizing
Avoid unnecessary edits
Kyrios will continue automated testing and optimization in the background.
If Your Ad Is Below Benchmarks
If your ad is marked Below Benchmarks, Kyrios is already:
A/B testing creative
Optimizing targeting
Adjusting delivery automatically
If performance remains below benchmarks, you can take the following actions.
Option 1: Leave the Ad Running
This is often the best first step.
Why:
The ad may still need more optimization events
Your business may be seeing value from metrics Kyrios cannot track (calls, walk-ins, offline sales)
Benchmarks are based on averages, not your full business context
Recommendation:
Wait until at least 14 days before making major decisions.
Option 2: Edit Targeting
Use this option if the audience is not engaging.
You can:
Narrow targeting
Add negative keywords
Target specific cities or regions
Switch to retargeting
Broaden targeting
Add more keywords or interests
Expand audience size
Change audiences entirely
Test a different demographic or intent group
Make targeting changes only after the learning phase.
Option 3: Edit Creative
Use this option if the message or visuals are not resonating.
You can:
Switch from images to stock videos
Add a clear offer (e.g., “20% Off”)
Replace or refresh ad copy
Remove low-performing headlines, images, or videos
Add new creative variations
Use Asset Reporting to identify low-performing elements.
Option 4: Start Fresh
Use this option when learnings are clear.
You can:
Create a new ad on the same platform
Launch on a different ad platform
Apply insights from what did not work
Starting fresh avoids learning-phase penalties from repeated edits.
How Benchmark Timing Works
Week 1 score reflects performance from Days 1–7
Week 2 score reflects performance from Days 8–14
Editing an ad does not change past scores
Example:
If you edit an ad on Day 8:
Week 1 score stays the same
Updated performance appears in Week 2
Common Issues and Fixes
I Don’t See a Benchmark Score Yet
Your ad is still within the first 7 days
No action is required
My Score Didn’t Improve After Edits
Edits reset optimization
Wait for the next benchmark window (up to 7 days)
My Ad Is Below Benchmarks but Getting Leads
Benchmarks do not capture all business outcomes
If ROI is positive, changes may not be necessary