Availability
Messaging Analytics V2 is available through Labs. To enable it:
Go to Agency Settings.
Open Labs.
Turn on Messaging Analytics V2 for the locations where you want to use it.
You can turn off Messaging Analytics V2 in Labs anytime to return to the previous view.
Where to Find Messaging Analytics
To open Messaging Analytics:
Go to Settings.
Click Phone System.
Open the Messaging tab.
Select Messaging analytics.
Date Range
Messaging Analytics shows the last 30 days by default. You can select a custom date range up to 90 days. Use the date picker to choose the start date and end date, then click Confirm.
Filters
Use filters to narrow analytics by messaging source. Available sources include:
All
Campaign
Workflow
Bulk Request
Dashboard Metrics
The top dashboard cards show five key metrics:
Sent: Total messages Kyrios attempted to send.
Delivered: Messages that successfully reached recipients.
Failed: Messages that could not be delivered.
Received: Inbound messages and replies from contacts.
Opt-Out Rate: Percentage of contacts who opted out.
Each metric includes a comparison against the previous period. Green indicates improvement. Red indicates decline.
Message Detail Logs
Each summary card is clickable. Click Sent, Delivered, Failed, Received, or Opt-Out Rate to open the Messaging Report. The report can show contact name, phone number, message status, activity date, and error codes.
Failed message reports include error codes that help identify why delivery failed.
Failure Rate Trend
The Failure Rate Trend chart shows the percentage of failed messages by day. Use this chart to spot delivery spikes, carrier filtering issues, invalid number patterns, or compliance-related problems. The dotted red line marks the 10% threshold. Repeatedly exceeding 10% may increase the risk of messaging restrictions.
Failure Reason Breakdown
The Failure Reason Breakdown chart shows why messages failed. Use this chart to identify the highest-impact delivery problems first. Common failure reasons can include unreachable numbers, landline or non-mobile numbers, carrier blocking, opt-out limits, or other delivery errors.
Opt-Out Rate Trend
The Opt-Out Rate Trend chart shows how many recipients are opting out over time.
The dotted red line marks the 2% threshold. Staying below this threshold helps protect sender reputation and compliance health.
How to Use Messaging Analytics
Use Failure Rate Trend to spot delivery problems early. Use Failure Reason Breakdown and error codes to identify the root cause of failed messages. Use Opt-Out Rate Trend to monitor audience health and improve messaging practices. Use filters to compare messaging performance by Campaign, Workflow, or Bulk Request source.
Common Issues and Fixes
Failure rate is high
Open the Failure Reason Breakdown and review failed message logs. Common causes include invalid numbers, unreachable numbers, carrier filtering, or compliance limits.
Opt-out rate is high
Review message content, sending frequency, and audience targeting. High opt-out rates can indicate that recipients do not expect or want the messages.
I cannot see the new Messaging Analytics view
Enable Messaging Analytics V2 in Agency Settings > Labs for the location.
I need the previous analytics view
Turn off Messaging Analytics V2 in Labs.
FAQ
Why am I seeing a high failure rate?
A high failure rate can happen because of invalid numbers, unreachable numbers, carrier filtering, opt-out limits, or compliance issues. Review the Failure Reason Breakdown and failed message error codes.
What happens if I exceed thresholds?
Repeatedly exceeding a 10% failure rate or 2% opt-out rate may increase the risk of messaging restrictions.
Can I filter Messaging Analytics by source?
Yes. Click Filters and choose All, Campaign, Workflow, or Bulk Request.