What You Need Before You Start
A Meta Business Manager account
A Meta Pixel ID
(Optional) A Meta Conversion API access token
A published Kyrios website
How Website-Level Meta Tracking Works
Kyrios provides native Meta Pixel tracking through the Events tab.
This method:
Automatically loads the Meta Pixel base script
Supports Meta Conversion API
Prevents duplicate events
Is the recommended setup for most websites
Open Your Website
Go to Sites > Websites.
Select the website you want to track.
What this image shows:
The Websites list, where you select a website to manage.
Open the Events Tab
Inside the website, click the Events tab.
What this image shows:
The Events tab inside a website with no events added yet.
Add a Meta Pixel Event
Click Add Event.
Enter your Pixel ID.
Choose a Tracking Level:
Website – tracks events across all pages
Page(s) – tracks events only on selected pages
Choose whether to send event data via the Meta Conversion API.
If enabled, paste your Access Token.
Select the event(s) to capture (example: On pageview).
Click Save.
What this image shows:
The Add Event modal shows Pixel ID, tracking level, Conversion API, and event selection.
Confirm Your Event Is Active
After saving, the event appears in the Events table.
The table displays:
Pixel ID
Tracking level
Events being tracked
What this image shows:
A successfully added Meta Pixel event is listed in the Events table.
When to Use Page-Level Event Code (Advanced)
Use page-level tracking only if:
You need a custom Meta event not available in the Events tab
You want to fire an event on a specific interaction
Meta support instructs you to add a custom event
Do not manually add the Meta Pixel base code if you are using the Events tab.
Add Meta Event Code to a Specific Website Page
Open the website page where the event occurs.
Click Edit.
Click the Tracking Code icon.
Open Footer Tracking.
Paste only the event code.
Click Save.
What this image shows:
The Tracking Code modal with Footer Tracking selected for adding event-only code.
<script>
fbq('track', 'Lead');
</script>
Important:
This works only if the Meta Pixel base script is already loaded (which the Events tab handles automatically).
Common Issues and Fixes
Duplicate Events in Meta
Cause:
Meta base Pixel code added manually, and Events tab enabled.
Fix:
Remove all manually added base Pixel scripts.
Events Not Appearing in Meta
Cause:
Incorrect Pixel ID or Access Token.
Fix:
Verify both values in Meta Events Manager and re-save the event.
Conversion API Not Working
Cause:
Expired or invalid access token.
Fix:
Generate a new token in Meta and update the event.
FAQ
What is the Meta (Facebook) Pixel?
The Meta Pixel tracks visitor actions on your website and sends them to Meta for ad optimization and reporting.
Do I need to paste the Meta Pixel base code manually?
No. Kyrios automatically loads the base Pixel when you use the Events tab.
Can I track multiple events or Pixel IDs?
Yes. You can add multiple Pixel IDs and events to the same website.
What is the difference between Pixel and Conversion API?
The Pixel uses browser-based tracking. Conversion API sends events server-side. Using both provides the most accurate data.
How do I verify my Pixel is working?
Use Meta Events Manager or the Meta Pixel Helper browser extension.