Who This Is For / When to Use
Use the Go To action when you want to:
Redirect contacts based on conditions or outcomes
Rejoin workflow paths after branches
Prevent contacts from receiving duplicate messages
Simplify complex workflows without rebuilding steps
What the Go To Action Does
The Go To action sends a contact to a selected step within the same workflow.
Key rules:
The Go To action can only be placed at the end of a workflow path.
It can be used at the end of a standard path or under an If/Else branch.
It cannot be placed in the middle of a path.
How to Add a Go To Action
Step 1: Open the Workflow
Go to Automations > Workflows.
Click Create Workflow or open an existing workflow to edit.
Step 2: Add the Go To Action
Click the + icon at the end of a workflow path.
Search for and select Go To from the action list.
Step 3: Select the Destination Step
Click Save.
All available steps in the workflow will highlight.
Click the step where the contact should continue.
Once selected:
A dotted line appears showing the redirection path.
A Go To indicator appears beneath the action.
Changing or Removing a Go To Connection
If you need to change the destination step:
Hover over the Go To action.
Click Disconnect GoTo.
Select a new destination step.
This removes the existing link and allows you to reroute the contact.
Example Use Case: Avoiding Duplicate Follow-Ups
Scenario
An abandoned checkout workflow should:
Follow up with contacts who did not purchase
Stop messaging contacts who completed a purchase
Workflow Logic
Trigger: Abandoned Checkout
Email: Cart reminder
Wait: 1 day
If/Else: Check if tag includes "Purchased"
Yes branch: Use Go To to skip follow-ups
No branch: Continue reminder sequence
The Go To action redirects purchasers to a later step, preventing duplicate emails.
Common Issues and Fixes
Go To option not available
Ensure the action is placed at the end of a workflow path.
Cannot select a destination step
Confirm the step exists earlier in the same workflow and is not part of a restricted loop.
Unexpected contact behavior
Check for multiple Go To actions pointing to the same step or conflicting branches.
FAQs
Where can I use the Go To action?
Only at the end of a workflow path or at the end of an If/Else branch.
Can I send a contact backward in a workflow?
Yes. You can point the Go To action to a previous step in the workflow.
How do I confirm the Go To action is active?
A dotted connector line and Go To indicator appear once configured.
Can I remove a Go To after saving?
Yes. Use Disconnect GoTo to unlink and select a new destination.